Marketing Coordinator

5 days ago

Louisville, Kentucky, United States D.R. Horton Full time
Job Title: Marketing Coordinator-BLD

D.R. Horton, Inc. is a leading homebuilder in the United States, founded in 1978 and publicly traded on the New York Stock Exchange. We are seeking a highly motivated Marketing Coordinator to join our team.

Job Summary:

The Marketing Coordinator will be responsible for supporting marketing and sales initiatives, including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, etc. The ideal candidate will have strong communication skills, attention to detail, and creative thinking.

Key Responsibilities:
  • Support marketing and sales initiatives, including project positioning, timelines, social media, sales center, and model design/set up, advertising, signage, collateral design, etc.
  • Assist in coordination with third-party vendors, including signage companies, model decorators, digital advertising consultants, creative firms, model maintenance services, etc.
  • Coordinate with other departments on the creation and maintenance of marketing materials and community identity.
  • Update, maintain, and create website presences on a division, community, and home-specific level.
  • Complete website changes and updates through the company's content management platform, Content Management System (CMS).
  • Assist in gathering estimates and sources for marketing and sales initiatives.
  • Update and maintain vendor database, organize community marketing files, and maintain marketing collateral inventory.
  • Fact-check and proof-read all marketing materials.
  • Coordinate sales center initiatives and general upkeep of the sales centers to ensure marketing and sales tools are always in place.
  • Ensure brand standards are maintained for the projects.
  • Oversee social media and online reputation on behalf of all communities.
  • Execute e-blast campaigns, including Jotforms submittals, copywriting, and proofing.
  • Assist in daily administrative responsibilities, including invoice reconciliation and general upkeep of marketing material inventory.
  • Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.
  • Coordinate and manage marketing events at sales centers, attend events as necessary.
  • Assist in training and marketing best practices or new tools/platforms.
  • Assist in the creation and proofreading of marketing collateral.
  • Oversee model home and sales center installation and maintenance.
  • Manage division requested website changes and additions.
  • Able to work overtime.
  • Able to travel overnight.
Requirements:
  • Associate degree or equivalent from two-year college or technical school.
  • Two to four years related experience and/or training.
  • Strong communication skills.
  • Attention to detail and creative thinking.
  • Ability to work independently and part of a collaborative team.
  • Highly motivated self-starter.
  • Ability to manage multiple functions and roles concurrently.
  • Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications.
  • Proficiency with MS Office and Adobe Suite.
Preferred Qualifications:
  • Bachelor's degree from a four-year college or university in Communication, Marketing, or a related field.
  • Experience with Google Analytics, social media sites, and photography and video editing software.
  • Knowledge of MLS and realtor sites such as Zillow and Realtor.com.

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