Chief Marketing Officer

1 month ago

Chicago, Illinois, United States Digital Factory, Inc. Full time
Job Title: Chief Marketing Officer

The Chief Marketing Officer (CMO) will be responsible for overseeing the planning, development, and execution of Digital Factory, Inc.'s marketing and advertising initiatives. Reporting directly to the CEO, the CMO's primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising, and public relations.

Key Responsibilities:
  • Develop and implement the company's global marketing strategy.
  • Align marketing strategies with business goals and objectives.
  • Lead and mentor a high-performing marketing team.
  • Conduct market research to identify trends and opportunities.
  • Monitor competitors and industry trends to inform strategic decisions.
  • Build and maintain the company's brand, ensuring consistency across all platforms.
  • Develop brand positioning and messaging that resonates with the target audience.
  • Oversee the creation of marketing materials and content.
  • Drive the company's digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.
  • Implement data-driven marketing strategies.
  • Explore and integrate new digital marketing technologies.
  • Collaborate with product management to develop product positioning and messaging.
  • Launch and promote new products and features.
  • Manage product lifecycle marketing efforts.
  • Develop and manage marketing campaigns that drive sales and customer acquisition.
  • Provide sales teams with marketing materials, presentations, and tools.
  • Align marketing strategies with sales goals.
  • Develop and execute public relations strategies to enhance the company's public image.
  • Manage relationships with media and industry influencers.
  • Oversee internal and external communications.
  • Develop and manage the marketing budget.
  • Allocate resources effectively across various marketing channels.
  • Monitor and report on the performance of marketing campaigns.
  • Establish KPIs and metrics to measure the effectiveness of marketing initiatives.
  • Provide regular reports on marketing performance to the executive team.
  • Use analytics to refine marketing strategies and improve ROI.
Requirements:
  • Strong strategic thinking and leadership skills.
  • Excellent communication and interpersonal abilities.
  • Proficiency in digital marketing, SEO, SEM, and data analytics.
  • Experience with market research and competitive analysis.
  • Proven track record of driving revenue growth through effective marketing strategies.
Education and Experience:
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • 10+ years of marketing experience, with at least 5 years in a leadership role, preferably in the technology sector.
Personal Attributes:
  • Innovative and creative thinker.
  • Data-driven and results-oriented.
  • Strong problem-solving skills.
  • Ability to work in a fast-paced, dynamic environment.
  • Collaborative team player with a hands-on approach.

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