Digital Marketing Operations Specialist

7 days ago

Los Angeles, California, United States The Trade Desk Full time

The Trade Desk is revolutionizing global advertising by providing a media buying platform that enhances the ad experience for consumers worldwide. With our platform, brands can deliver more insightful and relevant ads, setting a new standard for global reach, accuracy, and transparency.

We take pride in our culture, valuing unique experiences and perspectives that each person brings to The Trade Desk. We strive to create inclusive spaces where everyone can bring their authentic selves to work every day.

Job Description:

We are seeking a proactive and detail-oriented Digital Marketing Operations Specialist to play a crucial role in enhancing our global marketing initiatives. The ideal candidate will own the marketing operations delivery roadmap, manage and optimize regional campaigns, oversee marketing technology, ensure compliance with data regulations, and drive continuous process improvements.

  • Marketing Operations Delivery Roadmap: Develop and manage the delivery roadmap for marketing operations, ensuring alignment with business goals, optimizing processes, and driving impactful results across regional markets.
  • Campaign Support and Execution: Implement regional marketing campaigns, including setting up email automation workflows, conducting A/B testing, list selection, and segmentation. Ensure adherence to global best practices and optimize campaigns for regional effectiveness.
  • Marketing Enablement: Deliver localized training sessions to marketing teams, tailoring content to meet regional requirements. Develop training materials and documentation to support the adoption of marketing tools and processes.
  • Marketing Management and Roadmap:
    • Work with the Director of MOPS to develop and maintain the marketing technology roadmap, aligning with business objectives and emerging trends.
    • Evaluate and implement new marketing technologies to enhance operational efficiency.
    • Oversee the rollout of new tools and technologies to marketing teams, ensuring robust support and training.
    • Collaborate with vendors for technology support, administration, and to manage operational aspects, including uptime, performance, and system integration.
  • Compliance and Security: Ensure regional compliance with data regulations such as GDPR and CCPA. Support local security initiatives and conduct regular audits to maintain data integrity and security standards.
  • Process and Project Management:
    • Develop and maintain standardized processes and documentation, implementing best practices across marketing operations.
    • Drive continuous improvement and benchmarking initiatives to enhance operational efficiency.
    • Plan and manage special projects and provide support for marketing initiatives.
    • Prioritize projects, manage resources effectively, serve as a liaison between agencies and marketers, and guide marketing teams through changes with robust change management practices.
  • Cross-Functional Collaboration: Serve as the point of contact for brand, digital, and performance marketing teams, collaborating on local initiatives to ensure alignment with global strategies. Coordinate with sales operations and executive stakeholders to support regional marketing objectives.

This is an exciting opportunity to join a dynamic, globally-connected team at The Trade Desk. We offer a competitive salary range of $84,600-$155,100 USD, comprehensive healthcare, retirement benefits, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time, vacation time, and 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through our Employee Stock Purchase Plan.

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