Digital Marketing Specialist
3 days ago
About the Role:
We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our global marketing team. In this role, you will support the development of overall marketing strategies and campaigns for the entertainment team.
Responsibilities:
- Support on administration, logistics, and execution of marketing events, influencer gifting, photoshoots, and other various marketing activations.
- Aid in the development of marketing decks, vendor outreach, campaign recaps, agency partnerships, product ordering, and invoicing.
- Maintain product inventory and track orders for the full team.
- Research and share industry insights with the team during bi-weekly meetings.
- Create and maintain influencer and talent seeding lists with up-to-date information.
- Own a comprehensive database of up-and-coming talent and influencers for project proposals.
- Manage ideation and agency briefing through to the execution of special seeding packaging for influencers or events.
- Support current strategies around digital, social media, UGC, influencer content, campaigns, and drop schedules.
- Follow global trends and deliver best practices internally, including influencer and social media trends and strategies across Instagram and TikTok.
- Research competitive intelligence within the fashion, lifestyle, and sports industry.
- Monitor and report on campaign success against pre-set brand KPIs.
Requirements:
- Bachelor's degree in marketing, public relations, communications, fashion, or a related field.
- Skilled in Microsoft Office programs, such as Outlook, PowerPoint, and Excel.
- Experience with tracking platforms like Creator IQ and Tribe Campaign.
- Ability to work independently, meeting goals and deadlines with moderate supervision, executing projects on time, and working collaboratively within a team.
Benefits:
- $60,000 per year + Product Discount and Wellness Perks.
- PUMA is an equal opportunity employer and prohibits discrimination and harassment of any type.
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