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Influencer & Brand Ambassador

2 months ago

Culver City, California, United States Pickle Full time

About Pickle

Pickle is a pioneering rental marketplace that is revolutionizing the fashion industry by making high-end clothing more affordable, sustainable, and accessible. Our innovative peer-to-peer model enables users to rent clothes directly from one another, promoting a culture of sharing and reducing the environmental impact of fast fashion.

Job Summary

We are seeking a highly motivated and creative individual to join our team as an Influencer & Brand Ambassador. This dynamic role will involve driving awareness and conversion of our user base through engaging events and activations, content creation, and social media management. The ideal candidate will have a passion for fashion, excellent communication skills, and the ability to work independently in a fast-paced environment.

Key Responsibilities

  • Events & Activations
    • Collaborate with the LA community manager to develop a comprehensive activation strategy for the Los Angeles market.
    • Plan and execute events, including location sourcing, invite creation, setup, and teardown.
    • Engage with attendees on-site and post-activation to build brand awareness and drive user acquisition.
    • Identify opportunities to amplify events through user-generated content, word-of-mouth, and owned social media channels.
  • Content Creation & Social Media Support
    • Develop a deep understanding of the Los Angeles consumer market and create relevant content that resonates with our target audience.
    • Identify and collaborate with up-and-coming social media influencers in the LA area to amplify our brand message.
    • Compose engaging content for Instagram and TikTok, including original creatives, captions, and hashtags.
    • Work with the social media team to analyze performance and adjust content strategy for optimal results.
  • Closet Management
    • Support the LA community manager in managing relationships with influencers and owners on our platform.
    • Handle user inquiries and orders for managed closets, ensuring timely and efficient responses.
    • Set up and maintain inventory management systems, including damage audits and cleaning.
  • Ad Hoc Growth Initiatives
    • Research and identify top LA-focused substacks, niche media outlets, and potential partners to amplify our brand message.
    • Draft and send targeted emails and push notifications to specific user cohorts to drive engagement and conversion.

Requirements

  • Qualifications
    • Excellent attention to detail and strong organizational skills.
    • Ability to multitask and prioritize tasks effectively.
    • Problem-solving skills and ability to work independently.
    • Comfortable behind and in front of a camera, with a passion for creating engaging content.
    • Deep understanding of social media platforms and their respective content strategies.
    • Knowledge of the Los Angeles consumer market and ability to translate that knowledge into effective marketing strategies.
    • At least 2 years of experience living in LA, with a strong network of social media influencers and community connections.
    • Internship experience in fashion, marketing, or related fields.
    • Passion for fashion and sustainability.
  • Ideal
    • College graduate with a degree in business, marketing, or related field from an LA university.
    • Active participation in LA communities where our target audience spends time.
    • Relationships with LA-based influencers or similar that we can tap into to amplify growth.
    • Valid driver's license and access to a car for event setup and closet management.