Product Marketing Growth Leader
4 days ago
About 80Twenty
We are a cutting-edge technology company empowering creativity and productivity through innovative cloud-based software solutions. Our platform is integrated with a premium print lab, providing a unique all-in-one solution for professional photographers.
Job Title: Product Marketing Manager
This role is a critical part of our marketing team, responsible for developing and executing strategies to drive revenue growth. We're looking for an experienced marketer who can lead cross-functional teams and make data-driven decisions.
Responsibilities:
- Drive customer acquisition, activation, retention, and lifetime value for professional photographers.
- Develop and execute marketing content strategies to support paid and organic campaigns.
- Validate offline marketing channels to enhance presale activities, account management, and business development efforts.
- Orchestrate educational programs to inspire the target audience and encourage product trials.
- Conduct customer interviews to inform product development and marketing strategies.
Requirements:
- 7+ years of product marketing experience with proven success in growing eCommerce businesses.
- Deep understanding of eCommerce, online software platforms, and the B2B2C model.
- Strong analytical skills and KPI-focused mindset.
- Ability to thrive in a dynamic global team environment.
- Creative problem-solving skills and exceptional communication skills.
- Interest in photography, design, or the arts is a plus.
What We Offer:
- $145,000 - $175,000 base salary, commensurate with experience.
- Comprehensive benefits package including medical, dental, vision, and retirement plans.
- Eligible for discretionary performance-based bonus.
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