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Head of Medical Marketing
2 months ago
Position: Director, Medical Marketing
Company: Abbott
Abbott stands as a prominent leader in the global healthcare sector, committed to enhancing the quality of life for individuals. With an emphasis on pioneering science and state-of-the-art technology, Abbott leads the charge in healthcare advancements.
Role Overview:
- Spearhead comprehensive marketing strategies aimed at healthcare professionals
- Collaborate with international teams to formulate KOL (Key Opinion Leader) development strategies
- Design and implement effective tradeshow strategies
- Adapt marketing communications for medical audiences
- Cultivate relationships with executive leadership and essential stakeholders
- Refine marketing collateral and messaging for sales personnel
- Propel enhancements in brand reputation and healthcare professional engagement
- Analyze competitor activities and market dynamics for strategic planning
- Recruit, mentor, and nurture talent for the growth of medical marketing initiatives
Required Qualifications:
- Bachelor's Degree in a relevant discipline
- Over 12 years of experience in marketing or related commercial sectors
- A Master's Degree or MBA is preferred
- Exceptional leadership, communication, and analytical capabilities
- Proven ability to prioritize and achieve results in a dynamic environment
- Experience in a cross-functional business model is advantageous
- A collaborative team player with robust organizational and project management skills
This Director, Medical Marketing position at Abbott offers a unique opportunity for those dedicated to making a significant impact in the healthcare landscape through effective marketing strategies.