Integrated Consumer Marketing Manager

4 days ago

Alameda, California, United States Abbott Full time
About the Role

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.

As a Consumer Marketing Manager at Abbott, you will play a key role in developing and executing effective, customer-centric consumer marketing programs rooted in insight-led Marketing Briefs. You will lead the development of GTM launch collateral and on-market product communications support in collaboration with Product Marketing.

You will drive and own the successful execution of product and campaign launches and on-market messaging, ensuring brand visual and verbal consistency in messaging across consumer marketing initiatives. You will also partner with cross-functional teams to deploy internal marketing research and testing initiatives in support of optimizing consumer marketing collateral.

Key Responsibilities:

  • Develop and execute effective, customer-centric consumer marketing programs rooted in insight-led Marketing Briefs
  • Lead the development of GTM launch collateral and on-market product communications support
  • Drive and own the successful execution of product and campaign launches and on-market messaging
  • Ensure brand visual and verbal consistency in messaging across consumer marketing initiatives
  • Partner with cross-functional teams to deploy internal marketing research and testing initiatives

Requirements:

  • Bachelor's Degree with at least 4 years related experience, with at least two years of experience in marketing, or MBA with 1-3 years of related experience
  • Marketing product/brand marketing experience
  • 2+ years of experience in either health care/OTC marketing; or consumer packaged goods marketing; or a combination of the two preferred

Preferred Qualifications:

  • Self-starter that is assertive, possesses a high degree of confidence and intellectual curiosity, and demonstrates good executive presence
  • Strong demonstrated leadership skills and the ability to influence partners in other functional areas
  • Excellent oral and written communication skills, with the ability to interact effectively with all levels of management
  • Ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment

About Abbott:

Abbott is an Equal Opportunity Employer, committed to employee diversity. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call or email.

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