Digital Marketing Strategist

4 weeks ago

Alameda, California, United States Abbott Laboratories Full time
About Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

Job Title: Performance Marketing Manager

This role is part of our Lingo Division, working out of our Alameda, CA location. As a Performance Marketing Manager, you will be instrumental in driving growth and performance for our next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance.

Key Responsibilities
  • Create and execute a strong performance marketing strategy to drive new user growth and manage paid campaigns across Search, Social, and Display.
  • Manage the relationship with our media agency, analyzing data to uncover growth opportunities and refine strategies to optimize for impact.
  • Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.
  • Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance.
  • Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross-functional partners.
  • Identify and test new channels, formats, and strategies to continue to meet or exceed established critical metrics.
  • Work cross-functionally with brand marketing, creative, DTC, finance, analytics, and product teams to align marketing efforts with overall business goals.
Requirements
  • Bachelor's Degree (± 16 years) in a related field. An equivalent combination of education and work experience.
  • Minimum 7 years of related work experience.
Preferred Qualifications
  • Strong knowledge and experience with SEO, SEM and Social Media best practices preferred.

Abbott is an Equal Opportunity Employer, committed to employee diversity. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.

  • Digital Marketing Director

    1 week ago

    Alameda, California, United States Exelixis Full time

    Job Summary:The Associate Digital Marketing Director - Social Media will be a key member of the Exelixis Marketing team, responsible for shaping the direction of our social media channels and executing campaigns across all product indications. This role will support the development of digital initiatives, connecting brand objectives to media solutions, and...

  • HCP Omnichannel Marketing Strategist

    4 weeks ago

    Alameda, California, United States Abbott Full time

    About AbbottAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines.We have a diverse team of over 114,000 colleagues serving...

  • Trade Marketing Manager

    4 weeks ago

    Alameda, California, United States Abbott Laboratories company Full time

    About Abbott LaboratoriesAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.Job Title: Trade Marketing Manager - Lingo...

  • Marketing Manager

    3 weeks ago

    Alameda, California, United States Alameda Alliance Full time

    Job Title: Marketing ManagerAt Alameda Alliance, we are seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our Medicare Advantage products.Key Responsibilities:Develop and execute marketing plans to increase brand awareness and drive...

  • Trade Marketing Manager

    4 weeks ago

    Alameda, California, United States Abbott Full time

    About AbbottAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.Job TitleTrade Marketing Manager - Lingo BiowearablesAbout the...

  • Integrated Consumer Marketing Manager

    2 weeks ago

    Alameda, California, United States Abbott Full time

    Job SummaryAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.Key ResponsibilitiesSupport the development and execution of...

  • Trade Marketing Manager

    4 weeks ago

    Alameda, California, United States Abbott Full time

    About AbbottAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.Meet LingoAt Lingo, we believe in an entrepreneurial and...

  • Marketing Manager, Customer Engagement

    4 weeks ago

    Alameda, California, United States Abbott Full time

    About the RoleWe are seeking a highly skilled Marketing Manager, Customer Engagement to lead the development and execution of support programs and offerings to engage people with diabetes and help them make progress. This role is responsible for driving insights-driven strategies to improve the lives of people with diabetes, managing a team of brand...

  • Regulatory Affairs Manager

    4 weeks ago

    Alameda, California, United States Abbott Full time

    About the RoleAt Abbott, we are seeking a highly skilled Regulatory Affairs Manager - Digital Health Technology to join our team. As a key member of our regulatory department, you will be responsible for ensuring efficient and compliant business processes and environment. This role has responsibility for the preparation and submission of product approval...

  • Commercial Data Management Manager

    4 weeks ago

    Alameda, California, United States Abbott Laboratories Full time

    Job Title: Commercial Data Management ManagerAt Abbott Laboratories, we are seeking a highly skilled Commercial Data Management Manager to join our team. As a Commercial Data Management Manager, you will be responsible for ensuring timely, accurate, and complete availability of data to US Commercial functions.Key Responsibilities:Effectively communicate and...

  • Electrical Engineer, Sustaining

    2 weeks ago

    Alameda, California, United States Abbott Laboratories company Full time

    About AbbottAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.Job SummaryWe are seeking an experienced Electrical Engineer,...

  • Real Estate Specialist

    1 week ago

    Alameda, California, United States Windermere Real Estate Full time

    Job OverviewAt Windermere Real Estate, we are seeking a skilled Real Estate Agent to serve as a crucial intermediary between sellers and buyers. As a key member of our team, you will be responsible for marketing listings, guiding clients, and ensuring a seamless transaction process.This is an excellent opportunity for a professional with a passion for real...

  • Senior Manager of User Experience Research

    1 month ago

    Alameda, California, United States Abbott Laboratories Full time

    About the RoleAbbott Laboratories is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. Our 114,000 colleagues serve people in more...

  • Senior Manager of User Experience Research

    4 weeks ago

    Alameda, California, United States Abbott Laboratories Full time

    About AbbottAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...

  • KOL Engagement Manager

    4 days ago

    Alameda, California, United States Penumbra Full time

    Job SummaryThe KOL Engagement Manager is responsible for supporting the product marketing team on various logistical aspects of marketing, including managing marketing materials, working with cross-functional teams, and ensuring the effective promotion of vascular products to healthcare professionals, patients, and other stakeholders.Key...

  • Electrical Engineer

    2 weeks ago

    Alameda, California, United States Abbott Laboratories company Full time

    About the RoleAbbott Laboratories is seeking an experienced Electrical Engineer to join our team in Alameda, CA. As a Sustaining Electrical Engineer, you will play a key role in investigating complaints from on-market products or clinical studies, utilizing your expertise in analog measurement electronics, digital electronics, embedded software, firmware,...

  • Regulatory Affairs Specialist

    3 weeks ago

    Alameda, California, United States Collabera Full time

    Job Title: Regulatory Specialist IIWe are seeking a highly skilled Regulatory Specialist II to join our team at Collabera. As a key member of our regulatory team, you will be responsible for ensuring compliance with regulatory requirements for medical devices and pharmaceuticals in the APAC region.Key Responsibilities:Manage regulatory activities, including...

  • Restaurant Operations Manager

    1 month ago

    Alameda, California, United States Chipotle Mexican Grill Full time

    Transform the Fast Food IndustryAt Chipotle Mexican Grill, we're redefining the fast food experience by serving responsibly sourced, classically cooked, real food with wholesome ingredients. As a General Manager, you'll play a crucial role in leading our team to achieve this vision.The OpportunityWe're expanding rapidly, opening a restaurant every two days,...

  • Regulatory Affairs Manager

    4 weeks ago

    Alameda, California, United States Abbott Laboratories Full time

    About the RoleAbbott Laboratories is seeking a highly skilled Regulatory Affairs Manager to join our Digital Health Technology team in Alameda, CA. As a key member of our team, you will play a critical role in ensuring the efficient and compliant business processes and environment for our digital health products.This is an exciting opportunity to work...

  • Electrical Engineer, Sustaining

    3 weeks ago

    Alameda, California, United States Abbott Full time

    About the RoleAt Abbott, we're committed to helping people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines. We're seeking an experienced Electrical Engineer to join our team in...