PXG Local Marketing Program Manager

2 weeks ago

Scottsdale, Arizona, United States YAM Worldwide Full time
Job Description

The Local Marketing Program Manager will lead marketing engagement at the various local market levels through demonstrated expertise in customer insights, geography, and the national PXG Go-To-Market strategy. This role contributes to PXG's success by training Store Managers to plan and deliver local marketing programming through the program parameters identified.

Responsibilities:
  • Trains individual Store Managers to identify, develop, and lead new and existing program opportunities and ensures program performance goals are met.
  • Works with individual Store Managers and teams to obtain directed local opportunities and ideas.
  • Develops the Marketing initiatives and Engagement in the Market.
  • Owns the local marketing calendar.
  • Builds and manages relationships with local partners, vendors, and partners.
  • Creates the local marketing budget and performance as defined by the Program Parameter.
  • Ensures the In-Market & Creative teams have marketing campaign details in a timely manner for effective execution.
  • Attends local events and activations as needed.
  • Cultivates and leverages local media partnerships to promote PXG's expertise.
  • Builds and executes local support plan for national public relations communications.
  • Leads planning and execution of Market and project plans.
  • Builds and executes the local marketing support plan for national vendor and/or partnership programs.
  • Collects feedback and evaluates ROI on programs to improve future performance.
  • Builds positive and beneficial relationships with Experiences, Retail, and HQ partners to ensure buy-in and support of Local Marketing Programs.
Requirements:
  • Deep understanding of golf culture and consumer behavior.
  • Proven ability to develop and execute local marketing strategies across diverse product lines.
  • Strong project management and organizational skills with the ability to lead events and multi-channel campaigns.
  • Exceptional communication and relationship-building skills, particularly in working with influencers, golf clubs, and retail partners.
  • Experience working with data to track campaign performance and adjust strategies to improve results.
  • Demonstrated ability to develop an intimate knowledge of customers, competition, and the market.
  • Strong business and financial acumen with demonstrated analytical ability accompanied by superior presentation skills.
  • Demonstrated ability to manage and control costs.
  • Demonstrated ability to develop a functional operating plan.
  • Demonstrated ability to increase margins.
Education and Certifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • Certifications: n/a
Years of Experience:
  • 5+ years of experience in regional or local marketing, with specific experience in the golf industry, luxury brands, and/or sports apparel.
Travel:
  • Must be able and willing to travel (up to 50%) regionally for events, store visits, and meetings.
Perks:
  • Medical, Dental, and Vision insurance
  • Generous PTO and paid holidays
  • 401(k) with company match
  • Dependent Care and Health Care Flexible Spending Accounts
  • Paid parental leave
  • Employer paid short-term disability and life insurance
  • Free set of golf clubs
  • Employee Discounts
  • Smart Casual Dress Code
  • Free drinks/snacks (Corporate Office)
  • Unlimited access to the Calm app for you and up to five dependents

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