Database Marketing Manager
5 days ago
Creative Circle is seeking a highly skilled Database Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and implementing strategies to activate, engage, retain, cross-sell, and increase customers through end-to-end promotional and lifecycle-based communications programs.
Key Responsibilities:- Develop and execute database marketing strategies to drive customer engagement and retention
- Design and implement lifecycle-based communications programs across email and mobile channels
- Run operations of the database marketing team, including campaign planning, execution, and optimization
- Implement lifecycle strategies, marketing automation, user segmentation/scoring, surveys, and dynamic/triggered messaging to optimize campaign responsiveness
- Support content management strategy to include inventory of current assets, mapping those to appropriate buyer personas and stage in buying journey, and identification of gaps in available content and sales tools
- Develop and manage a dynamic campaign calendar, calendar time lines, and calendar prioritization all based upon approvals, key dates, and channel best practices
- Execute A/B split test, audience splits, dynamic personalization, campaign attribution, email marketing tests, and leverage other testing results (web) to identify optimal messaging, design, cadence, etc
- 5+ years of hands-on email, lifecycle, marketing automation or CRM marketing experience
- Experience in campaign and journey development, dynamic content and personalization in email and SMS platforms
- 2+ years' experience leading teams, MLM/network marketing experience is preferred
- Familiarity with Dotdigital, HubSpot or Salesforce
- Knowledgeable using Workfront or similar project management software
- Adept at providing solutions and working in cross-functional areas to facilitate successful completion of projects
- Excellent time management and communications skills
Creative Circle offers a competitive benefits package, including eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, telebehavioral health, and 401(k) plan. Sick leave is provided to candidates whose assignment work location is in a state or city subject to sick leave laws.
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law.
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