Customer Relationship Marketing Specialist

2 weeks ago


CO United States Vail Resorts Full time
Job Summary

We are seeking a highly skilled Customer Relationship Marketing Specialist to join our team at Vail Resorts. As a key member of our marketing team, you will be responsible for developing and executing multi-channel relationship marketing campaigns that drive engagement and conversion.

Key Responsibilities
  • Develop and implement email marketing strategies that improve campaign performance and drive business results.
  • Work closely with the Relationship Marketing capabilities team to optimize campaign design, content, and messaging.
  • Use data-driven insights to develop impactful contact strategies, email content, and landing pages that meet business goals.
  • Provide specialized expertise in marketing automation, email marketing, and customer engagement.
  • Contribute to the development of strategic relationship marketing campaigns that drive channel engagement and conversion.
Requirements
  • Bachelor's degree in Business, Marketing, Communications, or a related field.
  • 6+ years of experience in email marketing, relationship marketing, or mobile digital marketing.
  • 2+ years of supervisory experience.
  • Strong understanding of B2C direct marketing strategy and tactics.
  • Experience with marketing automation software, email marketing tools, and mobile marketing technology.
What We Offer
  • Total Compensation: $74,100 - $85,000 + annual bonus.
  • Free ski passes for employees and dependents.
  • Employee discounts on lodging, food, gear, and mountain shuttles.
  • 401(k) Retirement Plan.
  • Employee Assistance Program.


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