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Customer Relationship Marketing Specialist
2 weeks ago
We are seeking a highly skilled Customer Relationship Marketing Specialist to join our team at Vail Resorts. As a key member of our marketing team, you will be responsible for developing and executing multi-channel relationship marketing campaigns that drive engagement and conversion.
Key Responsibilities- Develop and implement email marketing strategies that improve campaign performance and drive business results.
- Work closely with the Relationship Marketing capabilities team to optimize campaign design, content, and messaging.
- Use data-driven insights to develop impactful contact strategies, email content, and landing pages that meet business goals.
- Provide specialized expertise in marketing automation, email marketing, and customer engagement.
- Contribute to the development of strategic relationship marketing campaigns that drive channel engagement and conversion.
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 6+ years of experience in email marketing, relationship marketing, or mobile digital marketing.
- 2+ years of supervisory experience.
- Strong understanding of B2C direct marketing strategy and tactics.
- Experience with marketing automation software, email marketing tools, and mobile marketing technology.
- Total Compensation: $74,100 - $85,000 + annual bonus.
- Free ski passes for employees and dependents.
- Employee discounts on lodging, food, gear, and mountain shuttles.
- 401(k) Retirement Plan.
- Employee Assistance Program.
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