Digital Marketing Automation Specialist
2 days ago
At Plymouth Rock Assurance, we are seeking a skilled Digital Marketing Automation Specialist to join our team. This role is responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. The successful candidate will work closely with our Director of Digital Engagement and Marketing Automation Manager to align priorities, understand business requirements, and execute strategies for digital communication across various mediums.
Key Responsibilities:
- Design and Develop Marketing Automation Solutions: Architect, design, and implement marketing automation solutions using Salesforce Marketing Cloud to support multi-channel campaigns and solutions.
A/B Testing and Optimization:
- Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.
Reporting and Analytics:
- Create and maintain dashboards and reports to track key performance indicators (KPIs) related to email campaigns.
Qualifications:
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is preferred.
- Salesforce Marketing Cloud Certification is a must (Certified Marketing Cloud Developer is preferred).
- Minimum 5+ years' experience working in Salesforce Marketing Cloud/Exact Target, including implementation, administration, data architecture, and automation.
Estimated Salary: $120,000 - $150,000 per year.
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