Digital Marketing Director

4 weeks ago


Étreux, Hauts-de-France, United States Manulife Insurance Malaysia Full time

Job Summary

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We are seeking an experienced Digital Marketing Director to lead our Marketing Automation team in Boston, MA. As a key member of our marketing organization, you will be responsible for driving the optimization and growth of our outbound marketing technology platforms.

About the Role

The ideal candidate will have 7-10 years of experience in marketing technology, digital marketing, or related fields, with at least 3-5 years in a leadership role. You should have a deep understanding of various MarTech tools and platforms, as well as strong analytical skills to interpret data and generate actionable insights.

Key Responsibilities

  • Lead the Automation & Performance Marketing team to create a center of practice supporting John Hancock's outbound marketing technology platforms and digital engagement activities.
  • Enable a full-funnel approach to drive tailored customer journeys powered by connected data, raising brand awareness, driving quality traffic, generating leads, securing sales, and fostering brand loyalty.
  • Collaborate with cross-functional teams, including marketing, IT, sales, and external vendors, to drive innovation and maximize the return on investment (ROI) of MarTech initiatives.
  • Develop and implement digital marketing strategies leveraging customer-centric omnichannel journeys (email, web, push, deep linking, SMS, and beyond) to achieve business goals.
  • Foster partnerships with global colleagues and vendor partners to facilitate continued education and upskilling in marketing technology.

Qualifications

  • Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field.
  • Experience: 7-10 years of experience in marketing technology, digital marketing, or related fields, with at least 3-5 years in a leadership role.
  • Technical Proficiency: Deep understanding of various MarTech tools and platforms.
  • Analytical Skills: Strong analytical skills to interpret data and generate actionable insights.
  • Project Management: Excellent project management skills to handle multiple projects and implementations simultaneously.
  • Communication Skills: Effective communication skills to articulate complex technical concepts to non-technical stakeholders.
  • Leadership: Proven leadership skills to guide and motivate cross-functional teams.

Salary Range

$114,975.00 USD - $206,955.00 USD per year.

Benefits

We offer a comprehensive benefits package, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. Our generous paid time off program includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year.

About Us

Manulife Financial Corporation is a leading international financial services provider. We help people make their decisions easier and lives better. Visit https://www.manulife.com/en/about/our-story.html to learn more about us.

Equal Opportunity Employer

We are an equal opportunity employer and strive to attract, develop, and retain a workforce that reflects the diversity of our customers.



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