Digital Marketing Director
4 weeks ago
Job Summary
">We are seeking an experienced Digital Marketing Director to lead our Marketing Automation team in Boston, MA. As a key member of our marketing organization, you will be responsible for driving the optimization and growth of our outbound marketing technology platforms.
About the Role
The ideal candidate will have 7-10 years of experience in marketing technology, digital marketing, or related fields, with at least 3-5 years in a leadership role. You should have a deep understanding of various MarTech tools and platforms, as well as strong analytical skills to interpret data and generate actionable insights.
Key Responsibilities
- Lead the Automation & Performance Marketing team to create a center of practice supporting John Hancock's outbound marketing technology platforms and digital engagement activities.
- Enable a full-funnel approach to drive tailored customer journeys powered by connected data, raising brand awareness, driving quality traffic, generating leads, securing sales, and fostering brand loyalty.
- Collaborate with cross-functional teams, including marketing, IT, sales, and external vendors, to drive innovation and maximize the return on investment (ROI) of MarTech initiatives.
- Develop and implement digital marketing strategies leveraging customer-centric omnichannel journeys (email, web, push, deep linking, SMS, and beyond) to achieve business goals.
- Foster partnerships with global colleagues and vendor partners to facilitate continued education and upskilling in marketing technology.
Qualifications
- Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field.
- Experience: 7-10 years of experience in marketing technology, digital marketing, or related fields, with at least 3-5 years in a leadership role.
- Technical Proficiency: Deep understanding of various MarTech tools and platforms.
- Analytical Skills: Strong analytical skills to interpret data and generate actionable insights.
- Project Management: Excellent project management skills to handle multiple projects and implementations simultaneously.
- Communication Skills: Effective communication skills to articulate complex technical concepts to non-technical stakeholders.
- Leadership: Proven leadership skills to guide and motivate cross-functional teams.
Salary Range
$114,975.00 USD - $206,955.00 USD per year.
Benefits
We offer a comprehensive benefits package, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. Our generous paid time off program includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time each year.
About Us
Manulife Financial Corporation is a leading international financial services provider. We help people make their decisions easier and lives better. Visit https://www.manulife.com/en/about/our-story.html to learn more about us.
Equal Opportunity Employer
We are an equal opportunity employer and strive to attract, develop, and retain a workforce that reflects the diversity of our customers.
-
Digital Marketing Strategy Director
4 weeks ago
Étreux, Hauts-de-France, United States EF Education First Gruppe Full timeAre you a seasoned digital marketing expert looking to take your career to the next level? EF Education First Gruppe is seeking a highly skilled Associate Director of Digital Marketing to lead our digital marketing efforts and drive business growth.We are a global company with 55,000 employees in 115 countries, but we act with the agility and innovation of a...
-
Étreux, Hauts-de-France, United States Pison Technology Full timeMarketing Technology StrategyPison is a cutting-edge company developing innovative consumer and healthcare products that leverage the power of the mind. Our neural biosensor and artificial intelligence software are opening up new possibilities for human health and wellness, enabling users to control their environment through gesture recognition. To support...
-
Digital Marketing Strategist
1 day ago
Étreux, Hauts-de-France, United States Conn Kavanaugh Full timeCompany OverviewConn Kavanaugh is a leading law firm that offers expert services to its clients. Our team is committed to providing high-quality legal advice and support.About the RoleWe are seeking a skilled Digital Marketing Strategist to join our marketing team. In this role, you will be responsible for developing and executing digital marketing campaigns...
-
Digital Marketing Automation Specialist
3 weeks ago
Étreux, Hauts-de-France, United States Plymouth Rock Assurance Full timeAt Plymouth Rock Assurance, we are seeking a skilled Digital Marketing Automation Specialist to join our team. This role is responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. The successful candidate will work closely with our Director of Digital Engagement and Marketing Automation Manager...
-
Digital Marketing Leader for Hematology
3 weeks ago
Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Full timeAbout the RoleWe are seeking a highly experienced Digital Marketing Leader to join our Hematology Business Unit at Vertex Pharmaceuticals.Job Summary:The Director, Digital Marketing will be responsible for developing and executing comprehensive digital marketing strategies to promote our genetic therapies for hemoglobinopathies.Key Responsibilities:Develop...
-
Digital Marketing Leader
2 weeks ago
Étreux, Hauts-de-France, United States Tbwa ChiatDay Inc Full timeJob Summary:">We are seeking a seasoned digital marketing leader to drive growth initiatives, manage a team, and optimize multi-channel campaigns and website pages to support overall business objectives.">About Us:">Tbwa Chiat/Day Inc is a leading advertising agency looking for a strategic Director of Digital Marketing to lead our demand generation efforts,...
-
Digital Transformation Director
2 weeks ago
Étreux, Hauts-de-France, United States Cision Full timeThe Digital Transformation Director at Cision will drive customer success by delivering a seamless onboarding experience and fostering self-serve enablement capabilities throughout the customer lifecycle. This leader will collaborate with cross-functional teams to develop strategies that enhance customer experience, enable efficient onboarding, and optimize...
-
Digital Marketing Strategist
3 weeks ago
Étreux, Hauts-de-France, United States Elev8 Events Full timeJob Title: Digital Marketing StrategistWe are seeking a skilled Digital Marketing Strategist to join our team at Elev8 Events. This role will be responsible for developing and implementing effective digital marketing strategies to promote our travel services and drive customer engagement.The successful candidate will have a strong background in digital...
-
Digital Marketing Strategist
3 days ago
Étreux, Hauts-de-France, United States Veeva Systems, Inc. Full timeVeeva Systems, Inc. is a pioneering force in industry cloud solutions, empowering life sciences companies to accelerate therapy delivery to patients.We are one of the fastest-growing SaaS companies in history, having surpassed $2 billion in revenue in our last fiscal year with substantial growth potential ahead.Our company values revolve around Do the Right...
-
Digital Marketing Consultant
2 weeks ago
Étreux, Hauts-de-France, United States CoStar Realty Information, Inc. Full timeWe are looking for a highly skilled Digital Marketing Consultant to join our team at CoStar Realty Information, Inc. As a consultant, you will work closely with our clients to understand their marketing needs and develop customized solutions to drive their business forward.About the Role:Digital Marketing Strategy: Develop and implement digital marketing...
-
Digital Marketing Specialist
2 weeks ago
Étreux, Hauts-de-France, United States Elev8 Events Full timeWe are seeking a skilled Digital Marketing Specialist to join our team at Elev8 Events in the Hospitality industry. The estimated salary for this role is $70,000 - $90,000 per year.Job Responsibilities:Develop and implement digital marketing strategies to promote our travel services and drive customer engagementCreate engaging content for social media...
-
Digital Marketing Strategist
1 day ago
Étreux, Hauts-de-France, United States Board Full timeAt Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform.We foster a working environment in which all people are respected and valued for all aspects that make them unique.This role will be responsible for setting up, implementing, and managing the overall company's digital marketing...
-
Digital Marketing Strategist
2 weeks ago
Étreux, Hauts-de-France, United States GID Investment Advisers LLC Full timeDigital Marketing RoleWe are seeking a detail-oriented and collaborative Digital Marketing Specialist to join our Marketing team. This role will play a key part in facilitating high-impact demand generation and digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across the portfolio's...
-
Digital Marketing Strategist
4 weeks ago
Étreux, Hauts-de-France, United States Evenflo Company, Inc. Full timeJob Title: Digital Marketing StrategistWe are seeking a highly skilled Digital Marketing Strategist to join our team at Evenflo Company, Inc. in Downtown Boston, MA. This is a full-time position that will play a critical role in developing and implementing a comprehensive digital marketing strategy to increase brand awareness, engagement, and...
-
Digital Marketing Strategist
2 days ago
Étreux, Hauts-de-France, United States Overdrive Interactive Full timeAbout Overdrive Interactive:We are a Boston-based digital agency that sets the standard for what most agencies aspire to become in today's competitive landscape. Our unique blend of strategic, media, creative, and technical services drives us to innovate and push boundaries.Our mission is to provide the world's leading companies with cutting-edge online...
-
Digital Advertising Sales Manager
24 hours ago
Étreux, Hauts-de-France, United States AC Lion Digital Executive Search Full timeAt AC Lion Digital Executive Search, we are seeking an experienced Digital Advertising Sales Manager to join our team. The successful candidate will be responsible for identifying, targeting and developing agency/advertiser relationships within their territory.Company OverviewWe are a leading digital advertising company with a 600+ US workforce. Our company...
-
Digital Marketing Coordinator
23 hours ago
Étreux, Hauts-de-France, United States PPL Labs Full timePPL Labs is a rapidly growing digital marketing agency based in Downtown Boston. Our team is passionate about helping businesses establish and grow their online presence through SEO, web design, and social media marketing.We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to support our Marketing Specialist team in delivering...
-
Digital Marketing Leader
3 weeks ago
Étreux, Hauts-de-France, United States Better Talent Advisors Full timeAbout the Role">We are seeking a seasoned digital marketing professional to join our team at Better Talent Advisors as a Digital Marketing Leader. This is an exciting opportunity for someone who has expertise in paid and organic search marketing, particularly Google AdWords.As a Digital Marketing Leader, you will have the autonomy to drive strategy and...
-
Senior Digital Marketing Professional
1 day ago
Étreux, Hauts-de-France, United States Board Full timeBoard is seeking a Senior Digital Marketing Professional to join our team.This role will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy, including developing and implementing comprehensive digital media strategies to support brand awareness, lead generation, and customer retention.The ideal...
-
Executive Digital Marketing Manager
17 hours ago
Étreux, Hauts-de-France, United States Overdrive Interactive Full timeKey Responsibilities:Lead the planning, execution, and continuous optimization of digital marketing campaigns.Collaborate cross-functionally with content creators, designers, and developers to ensure seamless campaign implementation.Monitor campaign performance, analyze data, and refine strategies to maximize ROI.Requirements:Bachelor's degree in Marketing,...