Digital Marketing Automation Specialist
3 weeks ago
About the Role
We are seeking a highly skilled Digital Marketing Automation Specialist to join our team at Plymouth Rock Assurance. In this role, you will be responsible for designing and implementing marketing automation solutions using Salesforce Marketing Cloud.
Key Responsibilities:
- Design and Develop Marketing Automation Solutions:
- Architect, design, and implement marketing automation solutions using Salesforce Marketing Cloud to support multi-channel campaigns and solutions.
Automation and Personalization:
- Implement marketing automation rules and triggers to personalize customer interactions.
- Develop dynamic content and personalized messaging for improved customer engagement.
Data Management:
- Ensure data integrity and quality within Salesforce Marketing Cloud, including data imports, cleansing, and segmentation.
- Integrate Salesforce Marketing Cloud with other systems to facilitate data synchronization leveraging API's and SFTP file drops.
- Create and manage customer segments and data extensions for targeted messaging.
A/B Testing and Optimization:
- Conduct A/B tests to measure effectiveness and continually optimize content, subject lines, and send times using Einstein and other available tools.
- Analyze communication performance data and provide recommendations for improvement.
Reporting and Analytics:
- Create and maintain dashboards and reports to track key performance indicators (KPIs) related to email campaigns.
- Provide insights and recommendations based on data analysis.
Compliance and Best Practices:
- Ensure compliance with digital communication regulations, including CAN-SPAM and TCPA.
- Stay updated on industry best practices and implement them within the organization.
Qualifications and Education:
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field is preferred.
- Salesforce Marketing Cloud Certification is a must (Certified Marketing Cloud Developer is preferred).
- Minimum 5+ years' experience working in Salesforce Marketing Cloud/Exact Target, including implementation, administration, data architecture, and automation.
- Strong understanding of digital communication best practices, A/B testing, and marketing automation strategies.
- Advanced proficiency in SQL and data manipulation for segmentation and reporting.
- Strong working knowledge of AMPscript, SSJS, and API integrations.
- Excellent problem-solving and communication skills.
- Ability to work collaboratively with cross-functional teams and provide technical guidance to non-technical stakeholders.
- Strong project management skills and the ability to meet deadlines in a fast-paced environment.
- Estimated salary: $120,000 - $150,000 per year.
-
Digital Marketing Automation Specialist
3 weeks ago
Étreux, Hauts-de-France, United States Plymouth Rock Assurance Full timeAt Plymouth Rock Assurance, we are seeking a skilled Digital Marketing Automation Specialist to join our team. This role is responsible for designing, developing, and implementing marketing automation solutions using Salesforce Marketing Cloud. The successful candidate will work closely with our Director of Digital Engagement and Marketing Automation Manager...
-
Digital Marketing Director
1 month ago
Étreux, Hauts-de-France, United States Mobile Marketing Association Full timeUnlock Your Career PotentialThe Mobile Marketing Association is seeking a highly skilled Digital Marketing Director to lead our digital experience and strategy. This exciting opportunity offers a chance to make a significant impact on our marketing initiatives and contribute to the growth of our organization.About the Role:Salary:** $120,000 - $180,000 per...
-
Digital Marketing Specialist
2 weeks ago
Étreux, Hauts-de-France, United States Elev8 Events Full timeWe are seeking a skilled Digital Marketing Specialist to join our team at Elev8 Events in the Hospitality industry. The estimated salary for this role is $70,000 - $90,000 per year.Job Responsibilities:Develop and implement digital marketing strategies to promote our travel services and drive customer engagementCreate engaging content for social media...
-
Senior Marketing Automation Specialist
1 month ago
Étreux, Hauts-de-France, United States Seqera Full timeMarketing Operations Leadership OpportunityWe are seeking a highly skilled Marketing Automation Specialist to lead our marketing systems, data-driven and scalable. Key responsibilities include streamlining our current tech stack, building automation, and ensuring seamless campaign execution with impactful results.Key Responsibilities:Manage our marketing...
-
Digital Marketing Strategist
2 hours ago
Étreux, Hauts-de-France, United States Overdrive Interactive Full timeAbout Us:Overdrive Interactive is a Boston-based digital agency that excels in strategic, media, creative, and technical services. Our entrepreneurial spirit sets the standard for innovative agencies in today's competitive landscape.We provide leading companies with cutting-edge online marketing programs to succeed and grow. Dive into a dynamic environment...
-
Digital Marketing Strategist
3 days ago
Étreux, Hauts-de-France, United States Veeva Systems, Inc. Full timeVeeva Systems, Inc. is a pioneering force in industry cloud solutions, empowering life sciences companies to accelerate therapy delivery to patients.We are one of the fastest-growing SaaS companies in history, having surpassed $2 billion in revenue in our last fiscal year with substantial growth potential ahead.Our company values revolve around Do the Right...
-
Digital Automation Strategist
2 hours ago
Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Full timeAutomate with PrecisionJob Overview:The Technical Lead for Digital Process Automation will oversee the implementation, maintenance, and enhancement of automation solutions using Blue Prism, ABBYY OCR, and Power Automate. This position requires technical expertise, leadership skills, and a strategic mindset to deliver robust automation solutions that align...
-
Digital Marketing Leader
2 weeks ago
Étreux, Hauts-de-France, United States Tbwa ChiatDay Inc Full timeJob Summary:">We are seeking a seasoned digital marketing leader to drive growth initiatives, manage a team, and optimize multi-channel campaigns and website pages to support overall business objectives.">About Us:">Tbwa Chiat/Day Inc is a leading advertising agency looking for a strategic Director of Digital Marketing to lead our demand generation efforts,...
-
Digital Marketing Strategist
2 weeks ago
Étreux, Hauts-de-France, United States GID Investment Advisers LLC Full timeDigital Marketing RoleWe are seeking a detail-oriented and collaborative Digital Marketing Specialist to join our Marketing team. This role will play a key part in facilitating high-impact demand generation and digital marketing initiatives that promote the Windsor brand, drive traffic and occupancy, and increase customer engagement across the portfolio's...
-
Digital Marketing Coordinator
12 hours ago
Étreux, Hauts-de-France, United States PPL Labs Full timePPL Labs is a rapidly growing digital marketing agency based in Downtown Boston. Our team is passionate about helping businesses establish and grow their online presence through SEO, web design, and social media marketing.We are seeking a highly motivated and detail-oriented Digital Marketing Coordinator to support our Marketing Specialist team in delivering...
-
Digital Marketing Director
4 weeks ago
Étreux, Hauts-de-France, United States Manulife Insurance Malaysia Full timeJob Summary">We are seeking an experienced Digital Marketing Director to lead our Marketing Automation team in Boston, MA. As a key member of our marketing organization, you will be responsible for driving the optimization and growth of our outbound marketing technology platforms.About the RoleThe ideal candidate will have 7-10 years of experience in...
-
Digital Automation Platform Lead
15 hours ago
Étreux, Hauts-de-France, United States Vertex Pharmaceuticals Full timeJob Overview:The Technical Lead for Digital Process Automation at Vertex Pharmaceuticals will play a critical role in driving efficiency, innovation, and seamless integration of automation technologies into our business processes.This position combines technical expertise, leadership skills, and a strategic mindset to deliver robust automation solutions that...
-
Digital Marketing Technologist
2 months ago
Étreux, Hauts-de-France, United States Berklee College of Music Full timeCompany Overview:Berklee College of Music is a renowned institution dedicated to contemporary music and performing arts. With campuses in Boston, Massachusetts, and Valencia, Spain, Berklee offers undergraduate and graduate degree programs as well as an award-winning distance learning program, Berklee Online.Salary:The estimated annual salary for this...
-
Quantitative Trading Specialist
1 hour ago
Étreux, Hauts-de-France, United States Boston Energy Trading and Marketing LLC Full timeBoston Energy Trading and Marketing LLC is seeking a highly skilled Quantitative Trading Specialist to join its team. As a key member of the team, you will be responsible for research and modelling of supply and demand fundamentals and grid congestion in nodal independent system operator (ISO) markets.The ideal candidate will have a strong background in...
-
Digital Marketing Specialist
3 hours ago
Étreux, Hauts-de-France, United States Tangerine Search Inc. Full timeJob DescriptionWe are seeking a highly motivated and creative Social Media Manager to join our team at Tangerine Search Inc. as we continue to expand our services in the digital marketing space.This is an excellent opportunity for someone with a passion for fashion and social media to take their skills to the next level and make a real impact on our clients'...
-
Digital Marketing Strategist
3 weeks ago
Étreux, Hauts-de-France, United States Elev8 Events Full timeJob Title: Digital Marketing StrategistWe are seeking a skilled Digital Marketing Strategist to join our team at Elev8 Events. This role will be responsible for developing and implementing effective digital marketing strategies to promote our travel services and drive customer engagement.The successful candidate will have a strong background in digital...
-
Digital Marketing Consultant
2 weeks ago
Étreux, Hauts-de-France, United States CoStar Realty Information, Inc. Full timeWe are looking for a highly skilled Digital Marketing Consultant to join our team at CoStar Realty Information, Inc. As a consultant, you will work closely with our clients to understand their marketing needs and develop customized solutions to drive their business forward.About the Role:Digital Marketing Strategy: Develop and implement digital marketing...
-
Étreux, Hauts-de-France, United States Pison Technology Full timeMarketing Technology StrategyPison is a cutting-edge company developing innovative consumer and healthcare products that leverage the power of the mind. Our neural biosensor and artificial intelligence software are opening up new possibilities for human health and wellness, enabling users to control their environment through gesture recognition. To support...
-
Digital Marketing Strategist
16 hours ago
Étreux, Hauts-de-France, United States Board Full timeAt Board, we help enterprises plan smarter, drive outcomes and lead transformation with one single Intelligent Planning Platform.We foster a working environment in which all people are respected and valued for all aspects that make them unique.This role will be responsible for setting up, implementing, and managing the overall company's digital marketing...
-
Digital Marketing Strategist
4 weeks ago
Étreux, Hauts-de-France, United States Evenflo Company, Inc. Full timeJob Title: Digital Marketing StrategistWe are seeking a highly skilled Digital Marketing Strategist to join our team at Evenflo Company, Inc. in Downtown Boston, MA. This is a full-time position that will play a critical role in developing and implementing a comprehensive digital marketing strategy to increase brand awareness, engagement, and...