Arts and Culture Public Relations Specialist

4 weeks ago


Columbia, South Carolina, United States Howard Community College Full time
Job Summary

We are seeking a highly skilled Arts and Culture Public Relations Manager to join our team at Howard Community College. The successful candidate will be responsible for developing and implementing public relations strategies to build and grow audiences, increase awareness, and promote access to arts and cultural events, activities, and programming at Howard Community College and its Horowitz Visual and Performing Arts Center.

Key Responsibilities
  • Develop and implement public relations campaigns for arts and cultural events, activities, and programming at Howard Community College and its Horowitz Visual and Performing Arts Center.
  • Establish and maintain connections between the Office of Public Relations and Marketing (PRM), the Horowitz Center, and college departments.
  • Identify and pitch compelling story content to the news media that align with goals and engage both existing and potential audiences.
  • Write remarks, talking points, news releases, social media posts, and editorial content for use by the college or the press.
  • Foster working relationships with community organizations that will further the goals of building audiences, increasing awareness, and promoting access to arts and culture at HCC.
  • Work with the Horowitz Center's Audience Services to track tickets sales, participation, and audience metrics for Horowitz events and other key institutional events.
  • Advise Horowitz Center resident producers in the creation of materials required for events, collaborating with PRM staff.
  • Support, manage, or coordinate on/off campus special events and activities as appropriate to raise the profile of the Horowitz Center or arts and culture at HCC.
Requirements
  • Bachelor's degree in English, Journalism, Communications, arts discipline, or related field.
  • At least three years' professional work experience specializing in arts public relations, marketing, or community relations.
  • Experience working for or supporting an arts organization.
  • Excellent oral, writing, editing, and presentation skills.
  • Experience working as a supervisor.
Working Conditions

Night and/or weekend work may be necessary. Anticipate occasional travel. Availability and remote capability to receive and distribute emergency communications as needed in crisis situations. Prepared to be on call in the event of an emergency.



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