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Social Media Manager

1 month ago

Los Angeles, California, United States Canyon Country LA Full time
Job Title: Social Media & Content Curator

Location: Hybrid, Canyon Country LA Office (1-2 days per week)

Reports to: Agency Operations

About Us: Canyon Country LA is a marketing and branding agency that helps companies and products capture new market share and create ROI. We develop custom go-to-market plans, curated with our clients' goals in mind.

Job Summary: The Social Media & Content Curator at Canyon Country LA is responsible for overseeing social media, content, and influencer strategies. They will manage client relationships, content creation efforts across multiple platforms, and coordinate influencer campaigns.

Key Responsibilities:

  • Social Media Strategy & Management:
    • Develop and execute comprehensive social media strategies for clients across platforms like TikTok, Instagram, and Facebook.
    • Manage digital ad spend to optimize ROI, regularly analyzing and adjusting campaigns based on performance metrics.
    • Oversee content scheduling and management, ensuring timely and consistent posting that aligns with clients' brand identities.
  • Content Creation & Copywriting:
    • Lead the creation of engaging and innovative content, particularly for TikTok, Instagram stories, reels, and grids.
    • Write compelling and brand-appropriate copy for social media posts, ads, and other digital content.
  • Influencer Coordination:
    • Work closely with the Influencer Relations Lead to coordinate influencer campaigns, handling logistics and addressing any potential queries.
    • Monitor and track influencer content, ensuring timely submissions and alignment with contract stipulations.
  • Analytics & Reporting:
    • Monitor and analyze social media and influencer campaign performance metrics, providing clients with detailed reports that highlight successes and areas for improvement.
  • Client Liaison & Communication:
    • Engage with clients to understand their objectives and integrate their needs into actionable social media and influencer strategies.
    • Maintain clear communication with clients, providing regular updates on social media performance and campaign progress.

Requirements:

  • Bachelor's degree in Marketing, Digital Media, Communication, or a related field.
  • 3+ years of experience in social media management.
  • Proven experience in content creation, particularly for TikTok and Instagram.
  • Hands-on experience with social media advertising and analytics tools.
  • Experience in influencer coordination and campaign management.
  • Strong copywriting skills and a deep understanding of social media trends.
  • Proficiency with social media platforms and content management systems.
  • Proficiency in Google Workspace (Gmail, Calendar, Docs, Sheets, etc.).

Company Benefits:

  • Comprehensive health insurance (BCBS PPO Gold Plan)
  • Flexible remote/hybrid environment
  • Paid time off
  • Paid holidays