Social Media Marketing Manager
4 weeks ago
We are seeking a highly skilled Social Media Marketing Manager to join our team at Tower 28 Beauty. As a key member of our marketing team, you will be responsible for developing and executing social media strategies to enhance brand awareness, engage with our audience, and drive growth.
Key Responsibilities:
- Develop and execute a comprehensive social media strategy aligned with Tower 28 Beauty's marketing objectives and target audience.
- Identify key performance indicators (KPIs) and monitor social media metrics to track the success of campaigns and identify areas for improvement.
- Maintain consistency in brand messaging, voice, and aesthetics across all social media channels.
- Plan and execute social media campaigns, including product launches, promotions, giveaways, and collaborations.
- Create engaging and visually appealing content for various social media platforms.
- Collaborate with cross-functional teams to ensure seamless execution and alignment with marketing objectives.
Requirements:
- 3-4 years experience managing social media in-house at a high-growth beauty brand.
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Must be based in Los Angeles, CA and open to being hybrid (we're 2 days a week in office for now).
- Demonstrated experience in creating and managing social media content strategy, preferably in the beauty or skincare industry.
- Proficiency in graphic design tools and video editing software.
- Excellent written and verbal communication skills, with a keen eye for detail and grammar.
- Familiarity with social media platforms, algorithms, and best practices.
- Strong understanding of beauty and skincare trends, ingredients, and consumer preferences.
About Us:
Tower 28 Beauty is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be, a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious).
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