Social Media Marketing Manager

4 weeks ago


Los Angeles, California, United States Tower 28 Beauty Full time
Job Description

We are seeking a highly skilled Social Media Marketing Manager to join our team at Tower 28 Beauty. As a key member of our marketing team, you will be responsible for developing and executing social media strategies to enhance brand awareness, engage with our audience, and drive growth.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy aligned with Tower 28 Beauty's marketing objectives and target audience.
  • Identify key performance indicators (KPIs) and monitor social media metrics to track the success of campaigns and identify areas for improvement.
  • Maintain consistency in brand messaging, voice, and aesthetics across all social media channels.
  • Plan and execute social media campaigns, including product launches, promotions, giveaways, and collaborations.
  • Create engaging and visually appealing content for various social media platforms.
  • Collaborate with cross-functional teams to ensure seamless execution and alignment with marketing objectives.

Requirements:

  • 3-4 years experience managing social media in-house at a high-growth beauty brand.
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Must be based in Los Angeles, CA and open to being hybrid (we're 2 days a week in office for now).
  • Demonstrated experience in creating and managing social media content strategy, preferably in the beauty or skincare industry.
  • Proficiency in graphic design tools and video editing software.
  • Excellent written and verbal communication skills, with a keen eye for detail and grammar.
  • Familiarity with social media platforms, algorithms, and best practices.
  • Strong understanding of beauty and skincare trends, ingredients, and consumer preferences.

About Us:

Tower 28 Beauty is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be, a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what's right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn't have to be so serious).



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