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Senior Marketing Data Scientist
2 months ago
We are seeking a highly skilled Senior Marketing Data Scientist to join our team at General Motors. As a key member of our Performance Driven Marketing team, you will play a critical role in developing and implementing data-driven marketing strategies that drive business growth and customer engagement.
Key Responsibilities- Develop and deploy advanced statistical, AI, and machine learning models to inform marketing decisions and optimize campaign performance
- Work closely with cross-functional teams to integrate data sources and develop targeted marketing strategies
- Apply expertise in marketing analytics and advanced methods to drive business impact and customer engagement
- Present complex information using data visualization techniques and communicate insights to stakeholders
- Collaborate with diverse technical teams to ensure project deliverables meet business needs and timing
- Minimum seven years of experience developing, deploying, and monitoring performance of statistical, AI, and/or machine learning based models
- Master's Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field
- Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages
- Desired expertise in marketing analytics and advanced methods such as Generalized Linear Models, panel data, mixed effects with Bayesian techniques, also classification and regression trees and simple regressions
- Prior experience with paid, earned, and owned media
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We are an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We are committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals.