Email Marketing Manager

24 hours ago


South Jordan, Utah, United States Cricut Full time
Job Title: Email Marketing Manager

Cricut is seeking a highly skilled Email Marketing Manager to join our team. As a key member of our Digital Marketing team, you will be responsible for developing and executing email marketing strategies that drive engagement and conversion.

Responsibilities:
  • Formulate and execute email marketing strategies to achieve DTC sales targets
  • Develop and maintain a roadmap for email campaigns and A/B testing
  • Create and launch email campaigns using marketing automation tools
  • Analyze performance of email marketing channels and journeys to identify areas for improvement
  • Provide strategic guidance to international marketing teams to replicate and execute global programs
  • Collaborate with Brand and Creative Marketing teams to ensure consistency in storytelling campaigns
Requirements:
  • Bachelor's degree in Marketing, Advertising, or related field
  • 3+ years of digital marketing experience with emphasis in email marketing
  • Experience leveraging complex marketing automation/CRM systems
  • Passion for personalization, data-driven marketing, and building programs that drive incremental results
  • Deep knowledge in customer segmentation, list management, deliverability, and CAN-SPAM laws
What We Offer:

Cricut is an equal opportunity employer that values individuality, equality, and diversity. We celebrate creativity and innovation and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut participates in E-Verify.



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