Product Marketing Strategist

4 weeks ago


Chandler, Arizona, United States Fovus Full time
Job Description

We are seeking a highly skilled Growth/Product Marketing Manager to join our team at Fovus. As a key member of our marketing team, you will be responsible for developing and executing go-to-market strategies that drive scalable growth and customer acquisition.

Key Responsibilities:

  • Product Marketing: Develop compelling product messaging and positioning that differentiates our products in the market. Ensure consistent messaging across all marketing communications.
  • Go-to-Market Strategy: Lead the strategy and execution of product launches, coordinating with product, sales, and marketing teams. Develop launch plans, timelines, and key milestones.
  • Market Research & Competitive Analysis: Conduct ongoing market research to understand customer needs, industry trends, and competitor positioning. Influence product roadmaps and marketing strategies with insights.
  • Sales Enablement: Develop product collateral, including presentations, case studies, sales decks, whitepapers, etc., to equip sales teams with effective communication tools.
  • Cross-Functional Collaboration: Work closely with product, sales, and engineering teams to identify growth opportunities, optimize product experiences, and execute high-impact marketing strategies.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field (MBA a plus)
  • 3-5 years of experience in product marketing, growth marketing, or related role
  • Proven track record in launching products and driving growth through successful marketing campaigns
  • Strong understanding of data-driven marketing, including proficiency in tools like Google Analytics, HubSpot, Marketo, or similar platforms
  • Exceptional communication skills, with the ability to craft clear and compelling messaging
  • Hands-on experience with A/B testing, conversion rate optimization, and growth experiments

What We Offer:

  • Competitive salary and benefits
  • Stock options at the level of early-stage startup
  • Opportunity to work in a dynamic startup environment with innovative and passionate team members
  • Opportunity to make a significant impact on a rapidly growing company


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