Marketing Director for Immigration Law Firm

3 weeks ago

Washington, Washington, D.C., United States TIL Immigration Law Full time

Job Title: Director of Marketing for Immigration Law Firm

About the Role:

We are seeking an experienced Director of Marketing to develop and implement effective marketing strategies that increase brand visibility, attract new clients, and enhance our firm's reputation. As a key member of our leadership team, you'll have the autonomy to shape our marketing initiatives from the ground up and make a significant impact on the future of our firm.

Key Responsibilities:

  • Develop and execute a comprehensive marketing strategy aligned with the firm's growth goals and mission.
  • Enhance and maintain the firm's brand identity, ensuring all marketing materials reflect our values and the quality of services we offer.
  • Oversee all digital marketing efforts, including SEO, content marketing, email campaigns, social media, and paid advertising.
  • Develop and implement campaigns aimed at generating leads and attracting new clients, with a focus on digital channels and community outreach.
  • Collaborate with internal teams and external vendors to create compelling content, including blog posts, newsletters, case studies, and video content.
  • Track the performance of marketing campaigns and adjust strategies as needed based on data insights. Provide regular reports to leadership on KPIs.
  • Organize and promote webinars, workshops, and community outreach initiatives to build relationships and drive referrals.
  • Develop and manage the marketing budget, ensuring efficient use of resources and maximum ROI.

Requirements:

  • Bachelor's degree in marketing, communications, or a related field. A master's degree is a plus.
  • Between 3 and 6 years of experience in marketing, with 1 to 2 years in a leadership role. Experience in legal marketing or professional services is preferred.
  • Proven track record of developing and executing successful marketing campaigns that drive business growth.
  • Strong understanding of digital marketing, including SEO, PPC, social media, and email marketing.
  • Excellent communication and content creation skills.
  • Strong analytical mindset with the ability to interpret data and make informed marketing decisions.
  • Ability to manage multiple projects and work in a fast-paced, small-team environment.
  • Experience with CRM and marketing automation tools is a plus.
  • Bilingual in Spanish is a plus.

Compensation: $20 - $30 hourly

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