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Marketing Research Associate

2 months ago

Sacramento, California, United States Nexus HR Services Full time
Job Description

Job Title: Marketing Research Associate

Company: Nexus HR Services

Location: Sacramento, CA

Job Type: Full-time

Industry: Healthcare

Job Description:

Overview:

Nexus HR Services is seeking a detail-oriented and analytical Marketing Research Associate to join our team in Sacramento, CA. As a Marketing Research Associate, you will play a crucial role in gathering and analyzing data to help inform strategic marketing decisions.

Responsibilities:

  • Conduct market research: Conduct market research through various methods including cold calling, surveys, and internet research to gather data on customer demographics, preferences, needs, and buying habits.
  • Analyze data: Collect and analyze data to identify potential markets and factors affecting product demand.
  • Evaluate and interpret data: Evaluate and interpret data using statistical techniques and provide actionable insights and recommendations.
  • Prepare reports and presentations: Prepare reports and presentations of findings, illustrating data graphically and translating complex findings into clear, concise, and actionable insights.
  • Support sales strategy: Provide comprehensive analysis of the carrier screening landscape and support the development of sales strategy for product launch.
  • Develop marketing strategies: Assist in developing marketing strategies based on research findings.
  • Monitor and forecast marketing and sales trends: Monitor and forecast marketing and sales trends.
  • Collaborate with cross-functional teams: Collaborate with cross-functional teams to design and implement research projects that support business objectives.
  • Stay current with industry trends: Stay current with industry trends and best practices in market research and analysis.

Qualifications:

  • Experience: At least one year experience in cold-calling for marketing research or any related field.
  • Education: Undergraduate or graduating in a Marketing, Business Management, or related program is preferred.
  • Skills: Excellent communication skills, strong analytical skills, and ability to work in a team environment.
  • Other requirements: Authorized to work in the US and able to work in Sacramento, CA.

Benefits:

  • Dental: Yes
  • Vision: Yes
  • Medical: Yes
  • 401k: Yes
  • Paid Leave: Yes