Product Marketing Manager

3 days ago


Detroit, Michigan, United States Dealer-FX Group Full time
Job Title: Product Marketing Manager

At Dealer-FX Group, we're seeking a highly motivated and experienced Product Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive product adoption and growth.

Key Responsibilities:
  • Develop and execute go-to-market strategies for new and existing products
  • Collaborate with cross-functional teams to define product positioning and messaging
  • Manage marketing campaigns to drive customer acquisition and retention
  • Monitor and analyze marketing performance metrics to inform future strategies
  • Stay up-to-date with industry trends and competitor activity to inform product development and marketing strategies
Requirements:
  • 5+ years of experience in product marketing or a related field
  • Proven track record of developing and executing successful marketing campaigns
  • Strong understanding of product development and launch processes
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple projects
What We Offer:
  • Competitive salary and benefits package
  • Opportunity to work with a leading company in the automotive industry
  • Collaborative and dynamic work environment
  • Professional development opportunities


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