Senior Product Marketing Manager

5 days ago

San Jose, California, United States Adobe Full time

About Adobe

At Adobe, we're passionate about empowering people to create and deliver exceptional digital experiences. Our mission is to give everyone the tools they need to design, build, and deliver innovative digital solutions that transform the way companies interact with customers across every screen.

The Opportunity

We're seeking a highly skilled Senior Product Marketing Manager to play a key role in driving our business goals and go-to-market strategies for Adobe Commerce. As a member of our team, you'll apply your deep understanding of customer needs and technology to help shape the product direction and drive sales, product adoption, and customer success.

Key Responsibilities

  1. Develop and Execute Go-to-Market Strategies

Define and execute go-to-market strategies for key Adobe Commerce product areas and initiatives to achieve business goals. Collaborate with cross-functional teams to develop and refine the product roadmap to address customer needs and new opportunities.

Product Enablement and Sales Support

Empower Adobe sellers and partners to demonstrate customer value and win deals with compelling sales strategies, resources, and enablement. Develop presentations, demo scripts, videos, case studies, value proof points, business models, competitor battle cards, and more.

Customer Adoption and Success

Drive customer adoption and success by developing product resources, use case implementation guides, technical and practitioner tutorials and training, and in-depth customer examples.

Thought Leadership and Public Speaking

Evangelize Adobe Commerce through public speaking, analyst briefings, and thought leadership (blogs, articles, social media). Develop positioning and high-impact messaging that sets us apart in the market.

Deal Support and Subject Matter Expertise

Support deals and customer engagements as a subject matter authority and strategist.

Cross-Functional Collaboration

Lead cross-functional initiatives with marketing, pricing and packaging, finance, partner management, and sales to hit growth targets.

Requirements

  1. Product Marketing Experience

4+ years in product marketing, preferably with enterprise software or SaaS services. Ideal candidate has previous Product Management experience and strong technical background.

Excellent Communication and Collaboration Skills

Excellent written and verbal skills, able to influence and communicate with business and technical audiences. Uses creative and innovative approaches to tell our story.

Leadership and Problem-Solving Skills

Experience leading cross-functional teams to deliver complex initiatives. Highly collaborative team member and problem solver with shown success in dynamic and highly matrixed environments.

Analytical Orientation

Analytical orientation. Uses data for better decision making, to analyze business trends, and identify growth opportunities.

Attention to Detail

Detail oriented with the ability to run multiple projects that have different timelines and team members.

Industry Experience

Previous experience with digital commerce and/or marketing automation and digital experience solutions a plus.

Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

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