Senior Marketing Manager, Search Marketing

4 weeks ago

New York, New York, United States Amazon Full time
About the Role

The Search Marketing organization at Amazon is responsible for driving web site traffic, maximizing channel revenue, and improving customer experience. As a Senior Marketing Manager, you will play a key role in developing deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.

Key Responsibilities
  • Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
  • Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
  • Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
  • Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
  • Translate analytical findings into actionable insights and concise business actions and recommendations
Requirements
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Background in analytical positions or consulting is a plus
  • Degree in Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
  • Excellent business judgment and the ability to think strategically and execute methodically
  • Able to generate ideas and solve problems independently and consistent with Amazon's core principles
  • Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
  • Excellent interpersonal and communication skills – written and verbal
  • Demonstrated ability to work effectively across business and international teams
  • Interest in the technical aspects of digital marketing
  • Strong bias for action and sense of urgency; the ability to make things happen quickly
  • A track record of teamwork and willingness to roll up sleeves to get the job done
Preferred Qualifications
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

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