Marketing Director

1 week ago

New York, New York, United States Equinox Full time

Job Title: Marketing Director - Brand Leadership

Job Summary:

SoulCycle is seeking a seasoned Marketing Director to lead the brand's marketing efforts in driving customer acquisition, retention, loyalty, and brand relevance. This role requires a strategic marketing leader who is creative and data-driven, can be a player coach and has a record in developing a best-in-class marketing department.

Key Responsibilities:

  • Drive initiatives that maintain SoulCycle's brand position as a cultural mainstay and leading name in the fitness + wellness space among new and existing riders.
  • Serve as key stakeholder and champion in clarifying and protecting brand positioning, visual identity, and voice in all owned and partnership marketing
  • Oversee content creation and storytelling initiatives to elevate the SoulCycle brand through all touchpoints including, but not limited to, social media, CRM marketing, and in-studio experiences.
  • Partner cross-functionally with field leadership, talent management, partnerships, and retail to align marketing strategies with broader business goals.
  • Keep up-to-date of industry and marketing trends to help guide and shape future marketing innovation and strategies
  • Manage all creative vendors and agencies including but not limited to pr, media, and creative agencies.
  • Oversee and manage creative and project management team to ensure flawless execution of campaigns and initiatives

Growth & Field Marketing:

  • Implement seasonal and always-on acquisition strategies to attract new riders, leveraging paid media, social & influencers, partnerships and referrals campaigns
  • Drive rider retention by utilizing our CRM database to define rider segments, map rider journeys, and develop dynamic messaging to shift behaviors that optimize CTRs, conversion and LTV.
  • Work closely with the Finance & Analytics team to optimize price promotional plans, improving conversion rates, and minimizing churn.
  • Work with Field leadership and leverage regional market insights to develop targeted marketing campaigns and pricing and promotional campaigns through digital and in-studio touchpoints

Department Leadership:

  • Serve as a marketing stakeholder (along with the VP Marketing) in all cross-functional initiatives
  • Own development and budget allocation process (along with the VP of Marketing). Forecast budget and reallocate funds as needed

Qualifications:

  • Possess a track record of success in marketing leadership. This should include 10+ years of experience in marketing, brand, or digital media experience.
  • The ideal candidate will have a broad marketing background, with expertise in all aspects of marketing communications. S/he/they must have experience with digital marketing and social media.
  • Candidates should have experience in the consumer products and/or hospitality/retail and/or entertainment industries.
  • Demonstrated experience in building marketing talent with the ability to attract, retain and develop talent.
  • Ability to formulate marketing strategies, strategically assess executional options, think creatively and provide detailed follow-through on campaigns
  • Proven experience building teams and developing strong organizational relationships
  • Must possess Bachelor's degree from an accredited four-year college
  • Personal passion for fitness and/or the SoulCycle brand is required

Personal Characteristics:

  • Entrepreneurial and innovative thinker with a scrappy mind-set around marketing.
  • Creative with a high level of energy and unrelenting drive to succeed and win.
  • Creative problem-solver and conceptual thinker with an ability to understand and leverage detail-oriented and analytical issues as needed.
  • Ability to think deeply and qualitatively about business problems, breaking down issues and presenting solutions.
  • Ability to act as a player-coach – be both a leader and hands-on 'doer'.

Pay Transparency: $155,000 - $175,000

Additional Information: For additional information visit our Career Site:

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