Product Manager

3 days ago


Santa Clarita, California, United States Medline Industries Full time
Job Summary

This role is responsible for driving the commercialization strategy and managing the lifecycle of high-value Medline Brand products and services to accelerate Medline Canada's growth in the continence care market space.

Key Responsibilities
  • Determine market opportunities, addressable market, and channels for increased market penetration and competitive landscape on Medline Industries, LP products already sold in the US, in Canada, or internationally, and for future pipeline opportunities.
  • Understand customer business and patient care issues and develop a compelling value proposition for decision makers, approvers, recommenders, influencers, etc. and tie to compelling events like legislation.
  • Work closely with cross-functional teams, internal and external to the organization, as part of product lifecycle management and end-to-end product commercialization efforts.
  • Develop and implement integrated product launch strategies and marketing campaigns by channel, including sales literature, marketing publications, presentation materials, and training.
  • Develop an integrated demand creation plan and a comprehensive, methodical process for ongoing demand planning and forecasting as well as the corresponding distribution plan with Procurement, Inventory Management, Operations, Logistics, Customer Experience, and Sales.
  • Travel with sales force to support efforts to convert customers and grow Medline brand business; provide timely follow-up to sales by answering product questions via email and phone.
  • Ongoing Growth Trend and ROI analysis.
  • Work closely with cross-functional teams consisting of Medline Product Division Product Managers and Marketing Managers, Medline Canada Quality Assurance and Regulatory Affairs(QARA), Production facilities, and Sales, Clinical Support, Procurement, Inventory Management, Operations & Logistics, IT, and US Item Master Data, Marketing Traffic, and Medline Canada Marketing Communications.
  • Work with Clinical Leadership to develop clinically based studies, programs, and solutions.
About Medline Canada

Medline Canada is a leading partner in healthcare, committed to improving care and the well-being of customers, employees, partners, and communities. We offer a competitive and engaging employee experience program, including a collaborative work environment, career growth and training programs, open communication with Senior Leaders, recognition programs, social activities, and more.


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