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Marketing & Communications Specialist

2 months ago

Seattle, Washington, United States Northwest Bank Full time
Job Summary

The Northwest Bank is seeking a highly skilled Marketing & Communications Specialist to support the development and implementation of a unified, cost-effective marketing strategy. The ideal candidate will have a strong background in marketing and communications, with experience in project management, data analysis, and creative review.

Key Responsibilities
  • Partner with the Chief Operations Officer to manage the Bank's Service Quality plans, initiatives, and activities.
  • Develop and maintain the Bank's Service Quality Playbook and engage with other divisions and employees as needed to execute and drive adoption.
  • Design and execute the Bank's Service Quality research program, including customer surveys and industry benchmarking.
  • Interpret research results and provide analysis, assess trends, make recommendations for improvement, and drive resolution with Division Managers.
  • Support identified training, development, systems, and other improvements needed to meet desired Service Quality and sales tracking metrics.
  • Develop and maintain the foundational content required to execute successfully on sales and marketing initiatives, consistent with the Northwest Bank brand.
  • Report to Executive Management and the Board of Directors, as needed, the results of the Bank's Service Quality & Marketing initiatives.
  • Support the Bank's CRM and Pipeline platform.
  • Support specific initiatives, including event planning.
Requirements
  • Bachelor's degree in marketing, sales, business, or other appropriate area.
  • 2 years marketing experience, preferably in finance.
  • Strong project management and time management skills, attention to detail.
  • Intermediate to advanced computer skills with collaboration and productivity tools, including Windows-based operating systems and office suites.
  • Able to effectively manage multiple competing priorities.
  • Ability to communicate with tact, discretion, and courtesy with all levels within and outside the organization.
Preferred Qualifications
  • 2 years banking experience.
  • Able to incorporate and edit material from various sources to create cohesive and clear content.
  • Experience in working with professional printing, publishing, and creative vendors.
Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and ability to adjust focus. While performing the duties of this job, the employee is regularly required to sit; use hands and talk or hear. The employee is occasionally required to walk; reach with hands and arms and stoop, kneel, crouch, or crawl.