Digital Employee Experience Manager

3 weeks ago

Boston, Massachusetts, United States Nexthink Full time
Job Title: Demand Generation Manager

Nexthink is a leader in digital employee experience management software, providing IT leaders with unprecedented insight to diagnose and fix issues at scale. As a Demand Generation Manager, you will play a pivotal role in developing and executing demand generation strategies to drive global pipeline growth and revenue for Nexthink's growing product lines.

Key Responsibilities:
  • Develop and implement demand generation activities targeting Nexthink's ICP and existing customer audiences to drive global pipeline growth and revenue.
  • Design, execute, and optimize multi-channel marketing campaigns, including events, webinars, emails, web, and social, to create qualified leads and nurture audiences throughout the sales and customer lifecycle.
  • Collaborate with regional field marketing and sales leadership to ensure alignment and effectiveness of demand generation efforts, providing actionable insights and support to drive successful in-region campaign activities, follow-ups, and pipeline acceleration.
  • Work with the product marketing team to produce compelling and relevant messaging that resonates with target audiences and drives engagement, including webinars, presentations, case studies, landing pages, and whitepapers.
  • Align with new logo and client sales teams to ensure marketing efforts are returning high-quality leads within Nexthink's ICP and aligned with client growth plans.
  • Monitor, analyze, and report on campaign performance and lead generation metrics, utilizing insights to refine strategies, optimize campaigns, and drive continuous improvement.
  • Oversee demand generation budgets, ensuring effective allocation of resources and maximizing ROI for marketing initiatives.
Qualifications:
  • 8+ years of experience in campaign/program management, ABM, field marketing, or related roles within the IT/Technology space.
  • Proven success managing marketing campaigns and plans for high-growth B2B Cloud/SaaS software companies.
  • Understanding of the MEDDPICC sales qualification process is preferred.
  • Experience with creation, execution, and measurement/optimization of marketing campaigns for a land and expand strategy.
  • Excellent marketing project management skills to allow for timely planning, execution, and reporting.
  • Knowledge of marketing automation (Marketo preferred) and GTM tools (6Sense, SFDC, Pathfactory, ZoomInfo, Reachdesk preferred).
  • Proactive in addressing challenges with a solution-oriented mindset, and proven track record in solving complex problems.
  • Effective communication and presentation skills, be highly organized, demonstration of consistent success, and have a 'test and learn' mentality.
About Nexthink:

Nexthink is a global company with 800+ employees across 21 countries, speaking 60+ languages. We are a positive, growth-oriented team that values diversity, inclusion, and equity in the workplace. We offer a comprehensive benefits plan, including health, dental, vision, life insurance, long-term disability, and accidental death/personal loss coverage. Our total rewards compensation package includes base salary and may also include a commission or performance bonus plan, as well as equity. We provide unlimited paid time off, 11 company-paid holidays, and 3 extra days for volunteering. We also offer a hybrid work model, free access to professional training platforms, and up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers. Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings. Bonuses for referring successful hires after three months of continuous employment.

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