Digital Experience Strategist
7 hours ago
At Digitas, we're seeking a seasoned Associate Director to lead our Experience Strategy team. As a key member of our agency, you'll be responsible for developing and executing comprehensive digital strategies that drive business growth and customer engagement.
About the Role:This pivotal role demands a deep understanding of consumer behavior, market trends, and emerging technologies. You'll work closely with our Experience Design teams to deliver industry-leading digital products and services that meet the evolving needs of our clients.
Key Responsibilities:- Develop and execute digital strategies that drive business growth and customer engagement
- Collaborate with Experience Design teams to deliver industry-leading digital products and services
- Conduct research and analysis to inform strategy and design decisions
- Participate in experience ideation and intelligence gathering workshops with internal teams and clients
- Craft compelling experience briefs that inspire creative solutions
- Support the execution of usability testing to validate new experiences and improve existing ones
- Stay up-to-date on emerging technology trends and cultural shifts to inform strategy and design decisions
To succeed in this role, you'll need:
- 7+ years of experience in digital experience strategy and design
- Proven track record of impactful work experience and professional ingenuity
- Strong analytical thinking and data-dexterity
- Ability to conduct usability studies to uncover insights that drive experience strategy, design, and implementation
- Knowledge of technology platforms and SEO
- Experience working in waterfall, agile, or sprint-based approaches
- Excellent communication, organizational, and time management skills
Digitas is a global network of agencies that deliver Networked Experiences for the world's leading brands. We're part of Publicis Groupe, one of the world's largest and most innovative marketing and advertising companies. Our team of over 5,500 employees across 65 offices in 43 countries is passionate about creating magnetic experiences that earn the right for brands to exist in human networks.
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