Senior Paid Search Strategist

4 weeks ago


Fort Lauderdale, Florida, United States Zimmerman Advertising Full time
Job Title: Sr. Paid Search Analyst

We are seeking a highly skilled and experienced Sr. Paid Search Analyst to join our marketing team at Zimmerman Advertising. As a key member of our team, you will play a pivotal role in driving our online advertising efforts and optimizing our paid search campaigns.

Key Responsibilities:
  • Develop and execute comprehensive paid search strategies across various platforms, including Google Ads and Bing Ads.
  • Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
  • Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
  • Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
  • Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
  • Regularly track and report on campaign expenditures and performance against budget targets.
  • A/B test ad variations to identify the most effective messaging and creative elements.
  • Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
Requirements:
  • Proven PPC experience (4+ years).
  • Proven experience in managing and optimizing paid search campaigns.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to multitask and manage multiple projects with strict deadlines.
  • Detail-oriented with a focus on delivering high-quality work.

Preferred Qualifications: Google Ads and/or Bing Ads certification.



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