Senior Paid Search Strategist
4 weeks ago
We are seeking a highly skilled and experienced Sr. Paid Search Analyst to join our marketing team at Zimmerman Advertising. As a key member of our team, you will play a pivotal role in driving our online advertising efforts and optimizing our paid search campaigns.
Key Responsibilities:- Develop and execute comprehensive paid search strategies across various platforms, including Google Ads and Bing Ads.
- Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
- Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
- Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
- Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
- Regularly track and report on campaign expenditures and performance against budget targets.
- A/B test ad variations to identify the most effective messaging and creative elements.
- Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
- Proven PPC experience (4+ years).
- Proven experience in managing and optimizing paid search campaigns.
- Strong analytical skills and proficiency in data-driven decision-making.
- Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to multitask and manage multiple projects with strict deadlines.
- Detail-oriented with a focus on delivering high-quality work.
Preferred Qualifications: Google Ads and/or Bing Ads certification.
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Senior Paid Search Analyst
4 weeks ago
Fort Lauderdale, Florida, United States Zimmerman Advertising Full timeSenior Paid Search AnalystZimmerman Advertising is seeking a highly skilled Senior Paid Search Analyst to lead our paid search efforts and drive business growth through data-driven decision making.Key Responsibilities:Develop and execute paid search strategies across multiple platforms to maximize ROI.Conduct thorough keyword research and analysis to...
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Senior Digital Marketing Strategist
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Senior Private Banker
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