Senior Paid Search Analyst
4 days ago
Zimmerman Advertising is seeking a highly skilled Senior Paid Search Analyst to lead our paid search efforts and drive business growth through data-driven decision making.
Key Responsibilities:
- Develop and execute paid search strategies across multiple platforms to maximize ROI.
- Conduct thorough keyword research and analysis to identify high-performing keywords and ad groups.
- Optimize paid search campaigns, ad copies, and landing pages to improve click-through rates, conversion rates, and return on investment.
- Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
- Regularly track and report on campaign performance, providing key insights and recommendations to the marketing team and management.
- Stay up-to-date with industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
Requirements:
- Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads).
- Strong analytical skills and proficiency in data-driven decision-making.
- Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Ability to multitask and manage multiple projects with strict deadlines.
- Detail-oriented with a focus on delivering high-quality work.
Preferred Qualifications:
- Google Ads and/or Bing Ads certification.
About Zimmerman Advertising:
Zimmerman Advertising is a leading marketing agency dedicated to delivering innovative solutions that drive business growth. We are committed to fostering a collaborative and dynamic work environment that encourages creativity, innovation, and excellence.
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