Senior Paid Search Analyst

4 days ago


Fort Lauderdale, Florida, United States Zimmerman Advertising Full time
Senior Paid Search Analyst

Zimmerman Advertising is seeking a highly skilled Senior Paid Search Analyst to lead our paid search efforts and drive business growth through data-driven decision making.

Key Responsibilities:

  • Develop and execute paid search strategies across multiple platforms to maximize ROI.
  • Conduct thorough keyword research and analysis to identify high-performing keywords and ad groups.
  • Optimize paid search campaigns, ad copies, and landing pages to improve click-through rates, conversion rates, and return on investment.
  • Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
  • Regularly track and report on campaign performance, providing key insights and recommendations to the marketing team and management.
  • Stay up-to-date with industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.

Requirements:

  • Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads).
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Ability to multitask and manage multiple projects with strict deadlines.
  • Detail-oriented with a focus on delivering high-quality work.

Preferred Qualifications:

  • Google Ads and/or Bing Ads certification.

About Zimmerman Advertising:

Zimmerman Advertising is a leading marketing agency dedicated to delivering innovative solutions that drive business growth. We are committed to fostering a collaborative and dynamic work environment that encourages creativity, innovation, and excellence.



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