Digital Marketing Leader

3 days ago


Boston, Massachusetts, United States ShipIn Systems Full time
Job Overview

At ShipIn Systems, we're driving operations for leaders in the maritime industry through our Visual Fleet Management Platform. Our platform proactively alerts shipowners, managers, and seafarers to activity onboard, improving safety and driving efficient operations. We're seeking a results-oriented Marketing Director specializing in performance marketing to lead our efforts in driving customer acquisition and revenue growth.

Estimated Salary: $120,000 - $180,000 per year

Key Responsibilities:
  • Design and implement a multi-channel performance marketing strategy using paid search, display, social, SEO, email marketing, and affiliate channels to drive high-quality leads and conversions.
  • Plan, execute, and continuously refine campaigns, leveraging testing and analysis to improve performance metrics such as CPA, LTV, and ROI.
  • Analyze performance using analytics tools like Google Analytics, HubSpot, and Tableau, creating actionable insights and making data-driven optimizations for better campaign results.
  • Oversee the performance marketing budget, allocating resources strategically to achieve maximum impact within budgetary guidelines.
  • Drive growth through innovative marketing strategies, including A/B testing, landing page optimization, funnel management, and new channel exploration.


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