Senior Director of Content Strategy

7 days ago

Salt Lake, Utah, United States Better Being Co. Full time
About Us

Better Being Co. is a leading supplement manufacturer that empowers individuals to feel better and live healthier lives by providing trustworthy, pure, and innovative natural wellness solutions.

Job Summary:

We are seeking an experienced Senior Content and Traffic Director to lead our content creation strategy and internal agency execution. This role requires a strategic thinker with a deep understanding of content creation, marketing, exceptional leadership skills, and a passion for wellness and the vitamin and supplement industry.

Key Responsibilities:
  • Traffic Management: Lead and oversee our creative project management process, working directly with the Creative and digital leads to accomplish projects efficiently and effectively.
  • Content Strategy: Develop and implement a content strategy that supports the company's marketing and communication goals, enhances brand awareness, and drives customer engagement.
  • Team Leadership: Lead, mentor, and manage a large team of content creators, including writers, social media managers, and photographers. Foster a collaborative and creative work environment.
  • Content Creation: Oversee the production of high-quality, engaging content, including emails, blogs, SMS, photos, videos, social media posts, and more, aligning to brand and company goals.
  • Editorial Oversight: Establish and maintain editorial standards, ensuring all content is accurate, consistent, and aligns with the company's tone, style, and legal guidelines.
  • SEO and Analytics: Implement SEO best practices to optimize content for search engines and analyze content performance metrics to adjust strategies and improve engagement and conversion rates.
  • Content Calendar: Manage a content delivery calendar to ensure timely delivery of content across all channels, coordinating with other departments and stakeholders.
  • Brand Voice: Ensure consistency in brand voice and messaging across all content, reinforcing the company's values and mission.
  • Innovation: Stay up-to-date with industry trends and emerging content marketing techniques, introducing innovative content creative formats and strategies to keep the brand at the forefront of the industry.
  • Collaboration: Work closely with the marketing, sales, product development, and customer service teams to ensure content meets the needs of various stakeholders and supports overall business objectives.
  • Budget Management: Manage the content budget, ensuring efficient use of resources to maximize ROI.
  • Compliance: Ensure all content complies with industry regulations and company policies, particularly in the medical and healthcare sectors.
Qualifications:
  • Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field. A Master's degree is a plus.
  • Experience: 7+ years of experience in content marketing, or agency with at least 3 years in a leadership role. Agency experience is highly preferred. Experience in the vitamin and supplement industry is also preferred.
  • Skills:
  • Exceptional project management and organizational skills.
  • Solid writing, editing, and proofreading skills.
  • Strong leadership and team management abilities.
  • Ability to plan and execute photoshoots as needed.
  • Basic knowledge of photo/video creation process.
  • Ability to implement new processes.
  • Experience with social media platforms and best practices.
  • Experience in brand asset management and organization and project management software.
  • In-depth knowledge of SEO, content analytics, and social media platforms.
  • Excellent project management and organizational skills.
  • Creative thinking with a strategic mindset.
  • Strong interpersonal and communication (in-person and digital) skills.
Physical Requirements:
  • Ability to travel as needed for conferences, events, and meetings.
  • Prolonged periods of sitting at a desk and working on a computer.
Our Benefits:

Better Being Co. offers a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:

  • Access to our Employee Health Clinic for your medical needs.
  • Comprehensive Medical, Dental, and Vision Insurance coverage.
  • Participation in our Family First Program, emphasizing work-life balance.
  • 401(K) plan with generous employer match to help you plan for the future.
  • Educational Reimbursement opportunities to support your continued learning and development.
  • Wellness Incentives to promote a healthy lifestyle.
  • Substantial product discounts, because we value our team members as customers too.
  • Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.

For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.

This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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