Digital Marketing Strategist

3 days ago

Phoenix, Arizona, United States Industrial Metal Supply Co. Full time
Digital Marketing Specialist

Industrial Metal Supply Co., a leading metals distributor, is seeking a Digital Marketing Specialist to join our dynamic team. As a key contributor to our marketing team, you will partner with company stakeholders to enhance our regional performance, develop and launch our digital content marketing campaigns, including email, social, and store platforms.

About the Job

As a Digital Marketing Specialist, you will be responsible for planning and execution of digital marketing communications that support company brand and marketing strategy. This role will work closely with the Marketing Manager and will create targeted strategies that support the evolution of our customer journey and further segmentation based on interests, needs, and potential growth.

Responsibilities:
  • Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads that support our business goals.
  • Analyze market trends and consumer behavior to inform marketing strategies.
  • Champion campaign performance, KPIs, and reporting with the goal of driving marketing efficiencies and effectiveness with ongoing optimizations.
  • Provide inputs on the regional digital customer journey, touchpoint, and content mapping for paid media activation.
  • Drive digital marketing experimentation, A/B testing, and innovation.
  • Close collaboration with corporate digital strategy and insights team to deploy business units aligned strategic plans, insights, and analytics and delivery of defined KPIs.
  • Oversee the company's social media presence on platforms such as Facebook, Twitter, LinkedIn, Instagram, etc.
  • Support media planning with input on budget, new platforms, and ideas to increase efficiencies.
  • Regular reporting of digital marketing efforts and performance to various stakeholders.
  • Asset conception and request for all digital marketing channels, including banners, videos, text ads, dynamic ads, and more.
  • As needed, create content, including graphics, copywriting, and video, and/or work closely with an agency to achieve the same.
  • Assist in the preparation and management of the digital marketing budget, ensuring operational efficiency and return on investment.
Requirements:
  • 5+ years of experience developing and managing digital marketing campaigns to meet or exceed business objectives.
  • Planned and executed multi-channel marketing campaigns with emphasis on driving leading indicators (clicks, views, etc.) as well as lagging indicators (quotes, orders, etc.).
  • Defined, measured, and driven insights of appropriate KPIs for each funnel stage.
  • Knowledge of Paid Social, SEO, and SEM strategies, tactics, measurement.
  • Experienced with online monitoring and tracking tools, including Google Analytics.
  • Experienced with Salesforce Marketing Cloud (or similar CRM) to design and execute email campaigns and customer journeys.
  • Experienced with design tools such as Canva to create internal and customer-facing collaterals.
  • Experienced with SEO platforms such as BrightEdge or similar.
  • Experienced with online scheduling tools, such as Calendly.
  • Strong problem-solving skills and ability to implement changes rapidly that positively impact marketing performance.
  • Enthusiastic, outgoing, and ability to reach out to employees and customers confidently to obtain content and ideas.
  • Excellent oral and written communication skills.
  • Strong organizational and time management skills with the ability to multitask.
  • Highly motivated, resourceful, and self-directed with the ability to deliver under tight deadlines.
  • Ability to be detail-oriented while reviewing content, trends, themes, and macro-impacts.
  • Strong knowledge base of the overall online and digital marketing realm.
  • Experience in building materials, industrial product, or distribution a plus, but not required.
  • Experience in presenting campaign ideas, analytics, and recommendations to executive teams.
  • Marketing Agency background or experience managing an agency a plus.
  • Experience organizing and coordinating events, such as trade shows, expos, and customer appreciation days.
Education & Experience

BA/BS degree in Marketing or related field, or equivalent experience.

IMS offers valuable employee benefits, including medical, dental, and vision, 401k matched by the employer up to 6%, vacation time, paid sick time, employee incentives programs, training and advancement opportunities, paid college courses, competitive pay with unlimited growth potential.

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