TikTok Marketing Automation Product Manager

3 weeks ago


Seattle, Washington, United States Tik Tok Full time

About the Role

TikTok is seeking an experienced Marketing Automation Product Manager to own the roadmap, strategy, and feature development for our marketing automation platform.

This Product Manager will be responsible for collaborating with various internal teams, including Marketing, Sales, Customer Success, and Engineering, to understand customer needs and business goals and shape the future of our platform.

Key Responsibilities

  • Develop a product roadmap for the marketing automation platform with data-driven strategies, providing fluent operation processes and content creation guidelines.
  • Effectively engage stakeholders on requirements, product status, feedback, and performance to ensure aligned OKRs on a quarterly basis.
  • Take full ownership of product development from initial requirement management to post-launch analysis and drive the best product efficiency and experience for users.
  • Monitor quantitative product performance and collect qualitative feedback regularly after product launch to continuously drive success metrics improvement.

Requirements

  • 7+ years of experience in B2B SaaS product management.
  • Strong track record of delivering marketing automation or CRM platforms.
  • Technical expertise and ability to collaborate with engineering and data science teams.
  • Data-driven approach to product decisions leveraging customer and market insights.
  • BA/BS degree in Business, Marketing, Engineering, or a related field.
  • Experience in SaaS marketing technologies and ecommerce a plus.

About TikTok

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

We are committed to celebrating our diverse voices and creating an environment that reflects the many communities we reach. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.



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