Senior Product Marketing Manager, TikTok Shop Creator
5 days ago
About the Role
The Product Solutions & Operations team at TikTok is seeking a skilled Product Marketing Manager to help drive full-funnel product education, adoption, and revenue across TikTok's eCommerce products.
This role will be responsible for crafting holistic go-to-market plans, working cross-functionally with Product Management, Marketing, Partners, UX Design, Research, and Sales teams to introduce new products to the US market.
Key Responsibilities:
- Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
- Partner with marketing teams to ensure product messaging is consistent across all channels
- Drive go-to-market strategies, including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets, across the seller journey to convert, grow, and retain sellers
- Be the Subject Matter Expert for your product, providing white-glove product support, building roadmaps, running enablement sessions, and participating in QA testing
- Manage input and feedback from various types of users, including end-users, merchants, creators, and employees
Requirements:
- 5+ years of experience in product marketing, growth, or lifecycle marketing in eCommerce or social commerce
- Experience working with product management, analytics, and design to scale products
- Experience in growth and lifecycle marketing via email, in-product, content marketing, and other owned channels
- Familiarity with marketing automation, A/B testing, and analytical tools
- Bachelor's degree required, Master's degree in related fields (MBA, computer science) preferred
About TikTok
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe, and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
We are passionate about this and hope you are too.
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