Marketing Lead
2 weeks ago
The Kraft Group is seeking a dedicated Marketing Manager to spearhead our advertising initiatives. This role is pivotal in shaping our outreach and engagement strategies.
Position Summary
The Marketing Manager will be responsible for overseeing comprehensive media campaigns in collaboration with various agencies. The primary objective is to enhance our brand presence and foster relationships with key stakeholders.
Key Responsibilities
- Manage daily interactions with multiple agencies and media partners to ensure effective campaign execution across diverse channels.
- Engage in strategic planning alongside social media, public relations, and creative teams to establish and achieve both short-term and long-term objectives.
- Develop innovative strategies tailored to meet the diverse needs of our audiences, including partners and consumers.
- Oversee campaign analytics, providing regular updates to the team and executive leadership regarding campaign status and performance metrics.
- Establish and maintain a consistent brand voice across all advertising and external communications.
- Collaborate with various departments to ensure alignment in messaging and channel strategy.
- Lead recruitment, training, and performance evaluation processes for team members, fostering a culture of continuous improvement.
- Ensure compliance with confidentiality and privacy standards in handling sensitive information.
Supervisory Responsibilities
This role will oversee the Social Media Associate and the Content and Communications Senior Specialist.
Qualifications
- Bachelor's degree in marketing, communications, advertising, public relations, or a related field.
- A minimum of 5 years of experience in marketing, particularly in managing advertising agencies.
- Exceptional interpersonal, verbal, and written communication skills.
- Proven ability to coordinate content across various platforms and meet tight deadlines.
- Strong organizational skills with a keen attention to detail.
- Ability to work independently and make timely decisions within the workflow.
Work Environment
This position is based in a dynamic office environment, where collaboration and innovation are encouraged.
Additional Information
This job description is intended to provide a general overview of the role and is not exhaustive of all responsibilities and duties.
The Kraft Group is an equal opportunity employer, committed to diversity and inclusion in the workplace.
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