Marketing and Brand Strategist
4 days ago
We are seeking a highly skilled Marketing Coordinator to join our team at Skills for Rhode Island's Future. As a Marketing Coordinator, you will play a crucial role in developing and executing comprehensive marketing strategies to meet business objectives.
About UsSkillsRI is a nonprofit workforce intermediary dedicated to breaking down barriers to economic opportunity by connecting unemployed and underemployed Rhode Islanders to jobs with socially responsible employers.
Our mission is to create demand-driven solutions for employers to get the unemployed and underemployed back to work. We achieve this through a proven demand-driven approach that provides a continuum of career services to help those who face barriers to employment succeed in the workplace.
We manage the RI Small Business HUB, designed to provide supportive, coordinated services for small business enterprises and entrepreneurs looking to start and grow their businesses.
Responsibilities- Assist in the development and execution of comprehensive marketing strategies to meet business objectives.
- Conduct market research and analysis to identify trends, opportunities, and competitive threats.
- Work closely with cross-functional teams to implement marketing campaigns and initiatives.
- Contribute to the development and maintenance of the RI Small Business HUB's clients brand identity.
- Ensure brand consistency across all marketing channels and materials.
- Develop and implement social media marketing strategies to increase brand awareness, engagement, and reach.
- Create compelling content for various social media platforms.
- Monitor and analyze social media metrics to track performance and optimize strategies.
- Collaborate with the web development team to update and maintain clients' websites.
- Create and optimize website content to improve user experience and search engine visibility.
- Design marketing materials such as brochures, flyers, banners, and digital advertisements.
- Ensure that all visual assets adhere to brand guidelines and effectively communicate key messages.
- Bachelor's degree in marketing, communications, graphic design, or a related field preferred.
- Bilingual (Spanish) required.
- Demonstrated experience in marketing with an emphasis on branding, social media management, website development, and graphic design.
- Demonstrated proficiency in graphic design software such as Adobe Creative Suite.
- Strong understanding of social media platforms and digital marketing techniques.
We offer a salary commensurate with experience and a comprehensive benefits package including 100% individual health, dental, and vision insurance, life insurance, 401k employer contribution, parking, paid time off, and 15 paid holidays.
The Marketing Coordinator is a grant-funded position. If funding is reduced or ceased, this position may be eliminated.
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