Marketing and Communications Director

4 weeks ago


Wichita, Kansas, United States Educate Kansas Full time
Job Title: Division Director of Marketing and Communications

The Division Director of Marketing and Communications is responsible for providing overall leadership and direction in the marketing of the Wichita Public School District. This position oversees the communication and public relations activities of the district.



Key Responsibilities:


  • Develops and implements a comprehensive annual marketing/operations plan for the Wichita Public School District
  • Develops marketing strategies for the promotion of district services and oversees activities related to such marketing efforts
  • Leads and coordinates crisis communication efforts with stakeholders, including parents, staff, media, and the public during emergency situations
  • Works closely with district leadership to provide guidance on communication strategy during crises and ensures alignment with safety protocols
  • Develops, manages, and oversees the district's social media strategy to ensure consistent messaging across all platforms
  • Ensures that social media aligns with district values and highlights key events, achievements, and announcements
  • Implement a comprehensive public engagement plan centered on building relationships with external and internal targeted audiences
  • Provides input to the Superintendent of Schools regarding the District strategic planning process
  • Manages internal communications staff and functions, including overseeing advertising and public relations
  • Conducts competitive evaluation research to determine what programs and services are being offered in surrounding school districts and develops market plans to competitively position the District
  • Directs market research and develops feasibility studies relative to potential new programs and services
  • Coordinates with administration a plan to improve district communication between and among various internal employee groups
  • Directs, coordinates, and/or oversees special events, innovative marketing programs, and other community relations activities essential to the development of the district
  • Updates the Superintendent and Board of Education periodically regarding marketing issues impacting the district
  • Provides leadership, training, and periodic updates to district staff related to effectively marketing the district
  • Oversees district public relations activities, including community events
  • Coordinates all budget planning and preparation within Marketing and Communications
  • Develops and/or updates all district policies and procedures pertaining to Marketing and Communications
  • Oversees and coordinates District website administration
  • Serves as a member of the Superintendent's Advisory Council and District Executive Council


Requirements:


  • A Bachelor's Degree in Marketing, Business Administration, Public Relations, Journalism, or Communication, or an equivalent combination of education and experience
  • Experience within the profession of education and/or public service, as well as hands-on marketing experience
  • Ability to work in a team-based work environment
  • Strong leadership, organizational, and teamwork skills
  • Ability to effectively use Microsoft Word and Outlook


Wichita is nationally recognized for its staff development and support for its new teachers, which includes mentors, professional learning communities, and more. Visit our website for more information and to submit an online application.



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