Marketing Director
7 days ago
We are seeking a highly skilled Marketing Manager to join our team at 52 Limited. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive business growth and achieve sales objectives.
Key Responsibilities:
- Lead the marketing team in Beaverton, Oregon, providing guidance, mentorship, and leadership to ensure effective marketing efforts.
- Manage cross-functional projects, coordinating efforts with sales, product, and other teams to drive business results.
- Develop and implement brand plans, positioning, and product launches to target on- and off-premise channels.
- Oversee marketing budget, ensuring ROI and effectiveness.
- Collaborate with sales team to develop tools, analyze promotions, and ensure brand standards.
- Analyze brand performance quarterly, taking corrective actions as needed.
- Develop comprehensive marketing calendars, promotions, events, and product launches.
- Work closely with VP of Sales to provide marketing support and education tools.
- Represent the brand at consumer and trade events, distributor meetings, and other key events.
Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- Minimum 5 years of marketing experience, preferably in the adult beverage industry.
- At least 2 years of team management experience.
- Knowledge of sake or a strong desire to acquire sake knowledge and appreciation.
- Strong Microsoft Office skills, with Adobe Creative Cloud proficiency a plus.
- Understanding of the three-tier distribution system.
- Experience with presentations, communication, and problem-solving.
- Ability to manage time effectively, work independently, and handle multiple projects.
- Experience with Nielsen/IRI data and social media/digital advertising management.
Logistics:
- Salary: $75,000 - $85,000 annually.
- Location: Beaverton, OR.
- Hybrid: 3 days/week onsite.
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