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Marketing and Events Coordinator

2 months ago

Wixom, Michigan, United States Westlake Services Full time
Job Summary

Westlake Services is seeking a highly motivated and experienced Marketing and Events Coordinator to join our team. As a Marketing and Events Coordinator, you will play a key role in supporting the day-to-day marketing activities and programs for our company.

Key Responsibilities
  • Trade Shows and Events: Serve as the primary point of contact for all regional trade shows, media events, and strategic partner events. This includes coordinating attendees, logistics, and asset creation to support events.
  • Lead Process and ROI Reporting: Manage the lead process and report on the return on investment (ROI) for campaigns surrounding events and trade shows.
  • Trade Show Calendar and Show Outlines: Collaborate with cross-functional teams to maintain the trade show calendar and develop show outlines.
  • Campaign Materials and Web Content: Support the development of campaign materials, web content, sales and marketing tools, promotions, and social media posts for assigned brands.
  • Social Media and Industry Trends: Participate in brainstorming sessions to develop exciting and appealing social content that engages new and current customers.
  • Architect Related Programs: Assist with the management of architect-related programs, including CADdetails, BIMSmith, AEC Daily, etc.
  • Special Programs: Collaborate with the marketing and product management team to support the development, implementation, and management of special programs, such as contractor training and architect presentations.
  • Pros Perks Program: Support the Pros Perks Program by understanding its functionality, approving new members, managing exclusions, developing reports, and creating new promotional campaigns and training programs.
Requirements
  • Experience: Minimum of 3 years' experience in a marketing environment.
  • Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Skills: Effective understanding of the latest technologies and their application to marketing and/or building products industry, project management skills, team facilitation, and good verbal and written communication skills.
Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.