Associate Director, Peer to Peer Marketing Delivery Specialist

23 hours ago


East Hanover, New Jersey, United States Novartis Group Companies Full time

Job Summary

This role is a strategic marketing position within the Integrated Marketing Organization of US Pharma at Novartis Group Companies. The Associate Director, Peer to Peer Marketing Delivery will be responsible for delivering top-tier HCP education for Therapeutic Areas/Brands.

Key Responsibilities:

  • Partner with cross-functional teams to build and deliver HCP education that resonates with the marketing strategy and brand vision.
  • Define and implement impactful delivery of HCP education, utilizing marketing analytics to measure success and drive program enhancements.
  • Identify and apply industry-leading best practices in peer-to-peer marketing to ensure consistency and impact across HCP education initiatives.
  • Share best practices across the HCP Education Delivery team to foster a culture of marketing collaboration and brand consistency.
  • Contribute to the development of the HCP experience roadmap and HCP Impact plan, integrating marketing campaigns with educational components to enhance HCP engagement.
  • Partner with HCP-facing functions and teams to achieve HCP education objectives and deliver an integrated education experience.

Requirements:

  • Bachelor's degree in a related field is required; Master of Science, and/or MBA preferred.
  • A minimum of 5 years of commercial marketing experience, with a proven track record of building scalable HCP education programs.
  • Demonstrated ability to communicate scientific data effectively to a variety of audiences.
  • Experience in driving enterprise-wide initiatives that enhance the HCP experience and demonstrate measurable improvements.
  • Proven project management skills, with the ability to lead and deliver multiple top-priority projects on time, within scope, and on budget.

Why Novartis:

Our purpose is to reimagine medicine to improve and extend people's lives. We are committed to building diverse teams, representative of the patients and communities we serve, and we strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.



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