Market Research Analyst
4 weeks ago
LHH Recruitment Solutions is seeking a highly skilled Market Analyst to join our team. The ideal candidate will have a strong background in market research, business analytics, and product development.
Key Responsibilities:
- Conduct market research to identify trends, gaps, and customer needs for physical products
- Analyze sales performance, product lifecycle, and consumer behavior to provide actionable insights
- Monitor competitor activity and assess the company's market positioning
- Collaborate with sales and marketing teams to develop product pricing strategies and campaign forecasts
- Track and report on key metrics such as market share, product profitability, and customer satisfaction
- Work closely with manufacturing and supply chain teams to align production with market demand
- Develop demand forecasts to optimize inventory management and reduce excess inventory costs
- Assist in segmenting customers and markets to tailor campaigns and product offerings effectively
Requirements:
- Minimum 3 years of marketing and/or business analytics experience in the manufacturing or physical products industry
- Proven track record of supporting business and marketing strategies with data-driven insights
- Proficiency in Excel, SQL, Tableau, or Power BI
- Familiarity with ERP and CRM systems (e.g., SAP, Salesforce)
- Strong knowledge of market research methodologies and competitive analysis
- Excellent communication skills for presenting findings to stakeholders
- Bachelor's degree in Business, Marketing, Economics, or a related field. MBA is a plus
- Strong organizational skills, attention to detail, and ability to manage multiple priorities
- Ability to work onsite 5 days per week at our client's office in the Irving area
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