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Digital Media Specialist

2 months ago

TN United States HNTB Full time
About the Role

We are seeking a highly skilled Digital Media Specialist to join our team at HNTB. As a key member of our Public Engagement and Communications Group, you will be responsible for creating and implementing digital content strategies that drive engagement and brand awareness.

Key Responsibilities
  • Develop and maintain a strong digital media presence across all channels to drive engagement and increase brand awareness.
  • Collaborate with internal teams and clients to create and execute content that supports key messaging.
  • Analyze the effectiveness of our content, social, and SEO programs and optimize resources against objectives and budget.
  • Produce, edit, or oversee copy, original content articles, advertising, and printed collateral in written or video format.
  • Work with influencers and content creators to execute content on behalf of the client across external channels.
  • Curate sharable and user-generated content and determine the best-suited platform for content.
  • Track and evaluate social analytics and metrics against KPIs and provide weekly reports and insights to leadership.
  • Collaborate with clients and internal teams to optimize user experience.
  • Identify trends and insights to optimize user experience, budget, and performance.
  • Manage email marketing platforms and distribution lists.
Requirements
  • Associates' degree in Marketing, Communications, English, Journalism, or a relevant field and 6 years of relevant experience, or
  • In lieu of education, 8 years of relevant experience.
Preferred Qualifications
  • Bachelor's degree in Graphic and Digital Media Design, Digital Communications, Social Media Marketing, Media Arts, Multimedia Arts, or a closely related field.
  • Experience with branding and paid social media strategies to increase program/project visibility and reporting on results.
  • Experience developing social media campaigns, paid and organic, and driving the success of each.
  • Creative team management experience or management.
  • Some experience with creative briefs and graphic design software.
About HNTB

HNTB is a leading infrastructure firm that has been delivering solutions for over a century. We are committed to creating a career that is meaningful to you while building communities that matter to all of us.