Senior Paid Media Specialist

1 month ago


West Hollywood CA United States Times10 Full time

Job Description:

We are seeking a dynamic and experienced Paid Media Specialist to join our marketing team in Los Angeles. The ideal candidate will have a proven track record in managing paid media campaigns for both physical and digital products. This role requires expertise in Meta, Google, and TikTok ads, with a strong analytical mindset and a passion for driving results.


Key Responsibilities:

  • Develop, implement, and optimize paid media campaigns across Meta (Facebook and Instagram), Google (Search, Display, YouTube), and TikTok.
  • Collaborate with the marketing team to align paid media strategies with overall marketing goals and product launches.
  • Conduct thorough keyword research, audience targeting, and competitive analysis to maximize campaign effectiveness.
  • Monitor and analyze campaign performance data to identify trends and insights, making data-driven decisions to improve ROI.
  • Create compelling ad copy and visual content in partnership with the creative team.
  • Stay updated on the latest trends and best practices in paid media advertising and digital marketing.


Qualifications:

  • Proven experience in managing paid media campaigns for both physical and digital products.
  • Proficiency in Meta, Google, and TikTok ad platforms.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Excellent written and verbal communication skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Based in Los Angeles, CA.


Preferred Skills:

  • Experience with e-commerce and direct-to-consumer brands.
  • Familiarity with A/B testing and conversion rate optimization.
  • Knowledge of SEO and content marketing principles.


If you are a results-oriented Paid Media Specialist with a passion for digital marketing and a track record of successful campaigns, we would love to hear from you. Apply today to join our innovative team in Los Angeles




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