Marketing Associate

6 days ago


Buffalo, New York, United States Logistic Dynamics Full time
Job Title: Marketing Coordinator

Logistic Dynamics, LLC is seeking a highly skilled Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a crucial role in supporting our Business Development Managers in gaining freight broker agent leads, executing brand initiatives, and developing marketing resources to assist our internal and external customers.

Key Responsibilities:
  • Coordinate with Business Development Managers to advance LDi's existing freight broker agent recruitment marketing, including lead and executing all SEO activities, managing data tools that drive traffic to the company website, and developing, overseeing, and evaluating ROI on online advertising spend.
  • Develop marketing tools and materials for LDi and its freight broker agent partners to support sales efforts to their customers.
  • Standardize effective service brochures for sales that are easily deployed and available.
  • Work with sales leaders on customized marketing approaches or data for specific agents/customers.
  • Partner with LDi's external marketing agencies to manage and execute projects as determined by the Marketing Committee.
  • Maintain the company's website and have responsibility for content, proposing changes that keep the website fresh and produce a positive experience for visitors and users.
  • Partner with the IT team to move forward with agent/carrier/shipper user pages to enhance the website as an effective tool.
  • Develop, oversee, and print advertising or message in trade publications as directed.
  • Help coordinate any press releases as directed.
  • Collaborate with sales leaders on trade shows and manage booth coordination.
  • Complete ad hoc projects as assigned by the EVP of Business Development.
  • Enhance lead generation in support of the Business Development Team by conducting thorough market research to identify prospects, target industries, and new business opportunities through various channels.
Requirements:
  • Bachelor's degree in marketing, Business, or Communications preferred.
  • 3+ years of Marketing experience. Preferably working with Logistics/Transportation companies.
  • Ability to comfortably communicate with cross-functional teams.
  • Logistics and HubSpot experience are a plus, but not required.
  • Proficiency in social media, CMS, Microsoft Office, and CRM.
  • Proven experience in lead generation or sales development.
  • Ability to conduct thorough market research and leverage digital tools for prospecting.
Employment Type:
  • Full-Time
  • Exempt (Salary)
  • $55,000 - $60,000 DOE
  • Benefits Eligible


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