Digital Marketing Analyst
4 days ago
Anatomage, Inc. is a leading healthcare technology company that has been financially robust and growing for 18 consecutive years. Our company has established itself as a market leader and industry standard in the field of 3D medical imaging software and hardware.
Job SummaryWe are seeking a highly motivated and detail-oriented Digital Marketing Analyst to join our team. As a Digital Marketing Analyst, you will be responsible for monitoring and tracking the performance of digital media campaigns, analyzing campaign performance, and presenting actionable insights and recommendations to stakeholders.
Key Responsibilities:- Monitor and track the performance of digital media campaigns, including paid and organic media, email, and web.
- Analyze campaign performance and present actionable insights and recommendations to stakeholders.
- Create dashboards and automated reports to monitor and communicate campaign and website performance in real-time.
- Utilize Google Analytics and other relevant tools to collect and analyze data related to website traffic, user engagement, conversion rates, and other key performance indicators.
- Monitor and optimize on-page SEO (title tags, meta tags, images, and text attributes), and develop strategies to improve site score, rankings, links, and web traffic.
- Conduct in-depth market research, including identifying industry trends and competitive landscapes, analyze data, and provide valuable insights to drive strategic digital marketing initiatives.
- Perform all other duties, tasks, or projects as assigned.
- Excellent written and verbal communication skills.
- Strong analytical skills, attention to detail, and ability to multitask.
- Proficiency in the following marketing technologies preferred:
- Ad Platforms: Google, LinkedIn, Facebook, Instagram, Twitter
- Analytics & Reporting: Google Analytics
- Communication: Google Workspace, MailChimp, Asana, Zoom
- SEO: Search Console, SEMrush, Moz, Ahrefs
- Website & Design: WordPress, Google Tag Manager
- Minimum Education and Experience Required:
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- 1-2 years of prior work experience with similar responsibilities.
- Experience working within the educational or healthcare industry preferred.
- Qualities We Look For:
- Open to feedback and always looking for ways to improve.
- Up to date with the latest digital trends and willing to learn more about the various areas of marketing.
- Quick learner and effective communicator.
- Highly motivated and detail-oriented.
- Health, Dental, and Vision care for you and your family.
- 401K savings plan with employer matching.
- Generous PTO leave and paid holidays.
- Casual work culture.
- Daily catered lunches and free snacks.
- On-site gym.
Anatomage, Inc. is an Equal Employment Opportunity employer. We do not offer H1B Sponsorship at this time. Local candidates preferred.
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