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Marketing Research Analyst
2 months ago
Job Summary
This individual will be responsible for analyzing market research to support key business objectives domestically. Drives the voice of the customer via concept testing, consumer-facing taste tests, and multi-market testing to improve brand position and performance in the marketplace. Reports to the Manager of Consumer Insights.
Your Key Job Functions
- Monitor consumer trends to help guide ideation and key initiatives.
- Conduct quantitative research to:
- Measure menu satisfaction.
- Screen new product ideas.
- Monitor consumer research studies, partnering with external market research companies and appropriate internal resources.
- Lead multi-market test feedback, working closely with project and brand managers. Managing timelines, data collection progress, and synthesizing internal, field, and guest feedback.
- Works in close partnership with brand and beverage managers.
What You Bring to the Team
- Bachelor's degree in marketing, marketing research, business administration, or social sciences. Advanced degree is a plus.
- 1-3 years of restaurant or retail research; and/or research agency experience.
- Strong qualitative and quantitative/analytical skills.
- Excitement to learn new skills, find answers to brand questions, and help Insight team.
- Excellent interpersonal skills, able to work directly with brand managers, outside suppliers, and present to Marketing Leadership.
- Excellent written and verbal communication skills.
- Strong work ethic.
- Microsoft Office proficiency required.
- Experience with survey programming software a strong plus.
Why Brinker
We offer a competitive benefits package including medical/dental/vision, life insurance, paid vacation/holidays, and 401(k) with company match and generous dining discounts. Every team member working at the Restaurant Support Center (aka Brinker headquarters) is eligible for an annual bonus potential.
Our Company Culture
We connect, serve, and give to create the best life for our team members, guests, and community. It's in our DNA. We empower all team members to positively impact our key results: engaging team members, bringing back guests, growing sales, and increasing profits.
